Creative Content Creator

6 months ago

New Delhi, India Digitally Next Full time

**Job Essence -**
- It’s Only Words..and the words are all I have..to take your heart away _
- Or_
- Country Roads take me home._
- Or_
- Har rang kuchh kehta hai _

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are

**Overview**:
The Creative Content Creator will be responsible for conceptualizing, writing, shooting, and/or editing various types of content, that align with the brand's voice, tone, and messaging. Your role will involve understanding latest digital social media trends and incorporating them into your content to drive user engagement, promote the brand's message, and achieve the overall marketing goals. You will collaborate closely with other content creators, creative designers, video producers/editors, the director of social media + connections, and other stakeholders to develop content strategies, craft impactful messages, and optimize content for various social media channels. Your experience in creating content that resonates with social media audiences and existing trends will be essential in driving user action and promoting the brand's presence in the social media landscape.

**Key Responsibility Areas**:

- Conceptualize compelling and engaging paid and organic copy, graphics and/or videos for social media platforms.
- Actively search for and identify trends (geographical/regional, temporal, and intuitive) that are relevant for the brand’s audience within the latest social media and connected platform trends, visual design trends, and industry best practices to ensure the brand's social media content remains relevant and effective.
- Deliver still and video assets weekly to maintain Brand’s organic social presence, ensuring the Brand is actively engaging in cultural social conversations.
- Ensure that all copy created for social media platforms aligns with the brand's messaging and tone. While all visual assets adhere to established brand guidelines and the brand’s visual identity.
- Work with the client servicing manager, creative designers, video producers/editors, and other stakeholders to develop copy and visual strategies for social media platforms that align with the overall marketing goals and objectives, including messaging, target audience, and content themes.
- Optimize copy for social media platforms, including character limitations, hashtag usage, and other platform-specific considerations, to ensure that the content is engaging, shareable, and drives user action.
- Edit and enhance visual content to optimize for social media platforms, including resizing, cropping, color correction, and other adjustments to ensure optimal performance and engagement.
- Concept creative ideas and develop action plans for social + connected platform (ex. digital/social activations + influencer experience) that drive user engagement and brand recognition in social space.

**Work Profile**:
**1) Convert ideas into content pieces. These content pieces (output) can be in the form of**:

- Web Related Content:

- Pages/Sliders/Banners
- Landing Page/Forms
- Social Media Content:

- Social Media Copies
- Social Media creative content
- Blog/Articles/Press releases/Story telling/Infographics
- SEM Content:

- Paid ads content - FB/Instagram/Google/LinkedIn/YouTube

Ø Content for creative cards/videos

Ø Copies and descriptions
- Remarketing ad sets
- SEO content - Blogs/Articles using keywords
- WhatsApp messages
- YouTube descriptions/Video scripting
- Taglines
- Quotations
- Profile Writing
- Viral Content
- Media Kit/PR activities/3rd Party PR
- Media Relations
- Influencer Marketing
- Online Reputation Management(ORM) areas

**2) Planning - Understand/Work/Create/Assist**
- DMO Plan - Along with the SEM and Digital/Social Media Campaign teams
- Manifestation Plan
- Activity Charter - Along with the SEM and Digital/Social Media Campaign teams

**3) Team & Vendor Management**:I

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