Media Buying Executive

1 month ago

Mumbai, India Ethinos Digital Marketing Full time

**About Us**:
Ethinos has been one of the leading digital marketing agency in India. We excel in solving new age problems by developing digital solutions that fit businesses. With over 170 digital specialists across offices in Mumbai, Delhi, and Bangalore, we have partnered with leading brands across verticals to conceptualise and execute data-driven marketing campaigns. Our clientele comprises of Niyo, Kotak, Tata Group, IFFCO Tokio, Bharti AXA, Digit, Angel Broking, Motilal Oswal, Reliance Digital, Decathlon, Apollo Group, flydubai, Thomas Cook, Capgemini, Aon and many more.
- Manage End to End P&L responsibility of Media Buying vertical.
- Handle team of Media Planner and buyer to fulfil pitch requirements and existing client requirements from Media buying POV.
- Building media plan and strategy
- Ensure selection of right channels, formats, and placements for the client campaign within the client’s budget
- Maintain past media plan successes, metrics, & benchmarks for performances
- Experience in Affiliate marketing campaign management
- Undertake strategies to improve planning and buying efficiency.
- Knowledge of the quality audience for all clients and highlighting concerns to the team
- Work with client servicing & marketing teams to build case studies that highlight the planning & execution of marquee campaigns.
- Should be familiar with 3rd party vendors / partners.
- Should be familiar with Affiliates and Ad Networks
- Should be familiar with Programmatic campaign.
- Should be knowing and having the knowledge of tracking tools.
- Should be aware about Media planning & buying (CPM/CTR/CPI/CPL/BUDGETING/Co horts / Buy types etc)
- Good command in Excel and PowerPoint presentation
- Outspoken and excellent in relationship building.
- Excellent communication skills.
- **Agency experience may give an extra edge.**

**Salary**: ₹300,000.00 - ₹500,000.00 per year

**Benefits**:

- Health insurance

Schedule:

- Day shift

Ability to commute/relocate:

- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

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