Digital Marketing Executive

3 months ago

Chennai Tamil Nadu, India Kreon Finnancial Services Limited Full time

**Company Description**:
Kreon Finnancial Services Limited is a fast-growing fintech company dedicated to empowering college students in India by providing them with convenient and affordable loans. We are seeking a talented and dynamic Digital Marketing Executive to join our team and lead all end-to-end marketing activities to drive brand awareness, customer acquisition, and user engagement. As the Digital Marketing Executive, you will play a pivotal role in developing and executing successful digital marketing strategies that align with StuCred's mission and growth objectives.

**Responsibilities**:

- **Digital Strategy Development**: Develop comprehensive digital marketing strategies aligned with the company's overall marketing objectives, ensuring a consistent brand voice and message across all digital channels.
- **Paid Advertising Campaigns**:Plan, execute, and optimize paid digital advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and other relevant channels to drive qualified traffic and conversions.
- **Search Engine Optimization (SEO)**: Monitor and improve website rankings and organic traffic through effective SEO strategies, keyword research, on-page optimization, and link-building activities.
- **Content Marketing**: Collaborate with the content team to create and promote engaging and valuable content across various digital platforms to attract and retain the target audience.
- **Social Media Management**: Manage and grow StuCred's social media presence on platforms like Facebook, Twitter, LinkedIn, and Instagram. Create and schedule engaging posts, monitor social trends, and respond to user interactions
- **Analytics and Reporting**: Use various analytics tools to monitor key performance indicators (KPIs) and campaign effectiveness. Provide regular reports on campaign performance and recommend improvements based on data insights.
- **Conversion Rate Optimization (CRO)**: Continuously optimize landing pages and user flows to improve conversion rates and maximize the return on investment (ROI) from digital campaigns.
- **Collaborate with Cross-functional Teams**: Work closely with the design, product, and tech teams to ensure marketing materials, website updates, and promotional campaigns are in sync with product updates and business requirements.
- **Market Research and Competitor Analysis**: Stay informed about industry trends, market conditions, and competitor activities. Use this knowledge to identify new opportunities and potential areas of improvement for StuCred's digital marketing efforts.

**Requirements**:

- Proven experience of 2+ year as a Digital Marketing Executive or similar role in a marketing agency or FinTech or financial services industry, preferably with a focus on lending products.
- Hands-on experience with digital advertising platforms like Google Ads, Facebook Business Manager, etc. Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
- Excellent written and verbal communication skills in English, with a flair for creative content creation. Knowledge of Hindi language will be advantageous.
- Strong project management and organizational skills to handle multiple campaigns and deadlines effectively.
- Bachelor's degree in Marketing, Communications, or a related field. Knowledge of the Indian college student market and its unique digital marketing landscape will be an added advantage.

**Benefits**:

- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Experience**:

- Digital marketing: 2 years (preferred)

**Language**:

- English ,Hindi (preferred)

Work Location: In person

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