QA - Digital Marketing

6 days ago

Goregaon East Mumbai Maharashtra, India ReachLocal India Full time

**About ReachLocal**:
We are part of Gannett - USA Today Network, which is one of the largest-selling newspapers in North America. REACHLOCAL India specializes in two major areas: Print and Digital advertising. Graphics, imaging, pagination, and layout of print advertisements. In terms of digital advertising, we provide SEM, SEO, and social media advertising.

**Eligibility Criteria**:

- Minimum 5 Years’ experience in managing SEM/PPC & SMM campaigns
- Google AdWords & Yahoo Bing Certified
- Any Graduate (Bachelor’s degree in Marketing, Commerce, Economics, Business or Accounting)

**Role & Responsibilities**:

- Capable of interpreting data and making actionable recommendations to improve campaign performance
- Work closely with Quality Managers to execute quality audits and continuous improvement plans
- Ability to prioritize QA efforts to ensure 100% focus on client campaign performance and drive long-term retention of client base
- Identify best practices of top-performing campaigns which can be incorporated in non performing campaigns
- Achieve daily review targets with accuracy and meet the defined SLAs
- Give constructive feedback on errors marked and suggest ways of improvement
- Work closely with Sales team, client strategy, digital marketing & other team across the organization
- Robust knowledge of ad management, billing, workflow management & analytics platforms
- Participate and contribute to Stateside calls, operational team meets & training sessions
- Document, articulate & track QA efforts to ensure consistency and accuracy

**Key Skills**:

- Thorough knowledge of digital marketing products
- Should have adaptability/ability to multitask competencies
- Strong English communication (both verbal and written)
- Maintain a sense of urgency with all assignments
- Good MS Office presentation skills & reporting
- Focused and detail-oriented
- Ability to pass on feedback
- Analytical Thinking & Problem-Solving ability
- Critical thinking ability to understand root cause of issues

**Perks and Benefits**:

- Meal coupons, Mediclaim, Term Insurance, and Centralized Transport Facility.

**Location**:

- Goregaon East, Mumbai - India

**Schedule**:

- Full-Time

**Shift Timings**:

- 2:30 pm - 11:30 pm (Mon to Fri + 1 Saturday /month working)

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