SEO Expert

**JOB DESCRIPTION**:

- Well versed with on-page activities such as meta tag optimization, interlinking, keyword and LSI optimization, Duplicate content checks, Sitemap (HTML & XML), Image optimization and robots creations, URL Structure, Internal Linking, site speed check etc.
- Monitor and report on website errors and metrics using tools like Google Search Console and Google Analytics. Should be able to create custom reports, goals and report on same. Leverage Analytics to create on-going content creation strategies and other optimization.
- Work on all aspects of on-page and off-page optimization, keyword research, content analysis, competitor analysis.
- Should have executed advanced tools for SEO research & analysis preferably (MOZ, SEMrush, Ahref/Majestic etc).
- Experience in carrying out in-depth SEO audits which highlight the website issues.
- Execute off-page activities such as backlink outreach, anchor text optimization, content syndication, link juice sculpting, backlink clean-up, proper follow/no-follow distribution and should create in detail tracking and reporting.
- Content Analysis - Reviewing the content, Special focus on checking for keyword density, keyword prominence, and proximity
- Recommendations/ suggestions to the editorial team to create SEO friendly content.