Digital Marketing Executive
3 months ago
**Job Title: Digital Marketing Executive**
**Responsibilities**:
**Planning and Strategy Development**:
- Define digital marketing objectives aligned with company goals.
- Coordinate campaign objectives, budgets, and timelines with the marketing team.
**Campaign Execution**:
- Implement digital marketing strategies and deploy campaigns on schedule.
- Execute campaigns across social media platforms.
- Monitor and optimize campaign performance based on key metrics.
**Content Planning and Creation**:
- Develop a content calendar for social media platforms.
- Create and curate engaging content (text posts, videos, images, infographics) aligned with brand guidelines.
**Audience Engagement**:
- Engage with followers by responding to comments, messages, and mentions.
- Monitor social media for brand mentions and relevant conversations.
- Engage with influencers and brand advocates.
**Analytics and Reporting**:
- Analyze social media performance metrics to assess campaign success.
- Generate weekly internal and monthly stakeholder reports with insights and recommendations.
- Provide summaries of executed campaigns, performance analysis, and future recommendations.
**Review and Feedback**:
- Present reports to team leads for review and discussion.
- Schedule meetings to discuss findings and adjust strategies accordingly.
**Reporting Frequency and Format**:
- Weekly internal reports and monthly stakeholder reports, formatted according to company templates.
**Key Reports**:
- Digital Marketing Report: Summary of campaigns, performance analysis, and future recommendations.
- Social Media Marketing Report: Metrics on post reach, engagement, follower growth, and content insights.
**Analysis and Recommendations**:
- Provide data-driven analysis and identify trends, issues, and opportunities for improvement.
Work Location: In person
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