Market Research Associate

1 month ago

Noida Uttar Pradesh, India ELCOM DIGITAL Full time

**About the Role**

**Key Responsibilities**
- **Market Data Analysis**:

- Collect and analyze data on market trends, customer preferences, and emerging industry developments.
- Use data analysis tools to interpret quantitative and qualitative data, providing actionable insights for strategic decision-making.
- **Competitor Research**:

- Conduct comprehensive competitor analysis to evaluate market positioning, pricing strategies, and product offerings.
- Prepare competitor benchmarking reports and share insights with internal teams to stay ahead in the industry.
- **Customer Insights**:

- Design and conduct surveys, focus groups, and interviews to gather feedback on customer needs, preferences, and satisfaction.
- Analyze customer feedback and behavior to help refine marketing strategies and product features.
- **Industry Reporting**:

- Monitor industry developments, news, and regulatory changes to identify potential impacts on the business.
- Create detailed research reports and presentations to communicate findings to stakeholders, including marketing, sales, and product teams.
- **Data Visualization**:

- Utilize data visualization tools (e.g., Tableau, Power BI) to create dashboards and visual reports, making complex data easier to understand.
- **Collaboration**:

- Work closely with cross-functional teams, including marketing, product, and sales, to align research insights with business objectives.
- Participate in strategy meetings to provide data-driven recommendations.

**Requirements**:

- Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or a related field.
- 1-3 years of experience in market research, business analysis, or a similar role.
- Strong analytical skills and proficiency in tools like Excel, Google Sheets, or statistical software (e.g., SPSS, R).
- Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Excellent written and verbal communication skills, with the ability to present complex data clearly.
- Familiarity with survey tools (e.g., SurveyMonkey, Google Forms) and CRM software.
- Ability to conduct in-depth research and present findings effectively.

**Preferred Skills**
- Knowledge of digital marketing tools (e.g., Google Analytics, SEMrush).
- Experience in creating and analyzing customer personas.
- Strong organizational skills and attention to detail.

**What We Offer**
- A collaborative work environment with opportunities for career growth.
- Access to training and professional development programs.
- Exposure to strategic business planning and market analysis.
- Competitive salary and benefits package.

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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