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Performance Marketing

7 months ago

Noida Uttar Pradesh, India Paytm Full time

**About Us**: Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants, and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. One97 Communications Limited which owns the brand Paytm is founded by Vijay Shekhar Sharma and is headquartered in Noida, Uttar Pradesh.

**About** the role**:
Develop and implement a comprehensive digital marketing strategy aligned with company goals and objectives.

Oversee and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and other emerging channels (depending on budget and strategy).

Manage and optimize campaign budgets to maximize ROI (Return on Investment).Lead a team of digital marketing specialists (if applicable) and delegate tasks effectively.

Collaborate with cross-functional teams (creative, content, product, tech) to ensure campaign alignment and brand consistency.

Analyze campaign performance data using marketing analytics tools (e.g., Google Analytics, Appsflyer) to identify trends, optimize campaigns, and generate insights for future strategies.

Develop and maintain strong relationships with media partners and vendors.

Stay up-to-date on the latest digital marketing trends and technologies, and recommend new tools and strategies for implementation.

Track and report on key performance indicators (KPIs) to measure campaign effectiveness and demonstrate results to stakeholders.

Conduct competitor analysis to understand market trends and identify opportunities for differentiation.

**Expectations/Requirements**

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

3-5 years of experience in digital marketing management.

Proven track record of developing and executing successful digital marketing campaigns across multiple channels.

Strong understanding of digital marketing best practices, including Affiliate, SEM, social media marketing, etc.

In-depth experience with campaign management platforms like Google Ads, Facebook Ads, and marketing analytics tools (e.g., Google Analytics, Appsflyer).Excellent data analysis skills with the ability to translate data insights into actionable recommendations.

Strong leadership and communication skills with the ability to motivate and manage a team (if applicable).Excellent written and verbal communication skills to present findings and recommendations to stakeholders.

Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.

A passion for digital marketing and a desire to stay ahead of the curve.

**Why Join us?**Bragging rights to be behind the largest fintech lending play in IndiaA fun, energetic and a once-in-a-lifetime environment that enables you to achieve your best possible outcome in your career

**Compensation**: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story