Agm-postpaid Marketing

5 months ago

New Delhi, India Vodafone Idea Full time

Job Req ID: 19526- Location: New Delhi, IN- Function: Marketing/Digital- About:
**Role**

AGM- Postpaid Marketing

**Function / Department**

Marketing

**Location**

New Delhi

**Band**

M2

**Job Purpose**

Achieve Revenue with the help of plans designed, upsell campaigns, promotional schemes and targeted offers, other usages and maintaining healthy realized rates

**Key Result Areas/Accountabilities**
- Minimize Churn and Increase retention through design & execution engagement and retention schemes for Consumer Subs
- Conceptualize / Develop and implement Loyalty Schemes/plans for retention and Revenues
- Campaign Management
- Ensure profitability of Upsell and Customer communication tools
- Design Competitively priced Commercial structure for Postpaid Products
- Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue
- Migration of Subs to new plans with comprehensive Communication plan
- Design and Implement Promotional Schemes, quality based suggestions on customer engagement schemes
- Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market
- Subs, Usage & Revenue Tracking
- Daily, monthly tracking of key performance indicators at sub level
- Design, conceptualize all Business Process along with CS Team with Improvisation from time to time to
- increase customer experience
- Increase Visibility and Awareness in of Brands through the Postpaid Business
- Design / Conceptualize along with Brand Team various communication models like Posters, banners, leaflets, other elements, etc
- Contribute to the NPS & TNPS of the circle
- Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.
- Design / Conceptualize along with Brand Team various communication models like Posters, banners, leaflets, other elements, etc
- Contribute to the NPS & TNPS of the circle
- Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.

**Core Competencies, Knowledge, Experience**
- Excel/SAS/BI
- Analytics
- CLCM
- 4-7 years of experience in Product Management

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