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Brand Strategy Executive

2 months ago

Mumbai, India Vigor LaunchPad Full time

Responsibilities
- Provide ideas and integrated strategies for brands and their digital (online) and experiential (offline) marketing campaigns
- Should have a flair for research while making new concepts and proposals for brands
- Conceptualise the entire campaign and provide end to end creative solutions based on the creative brief
- Work closely with the design and copy team to actualise the concept/campaign
- Ability to develop presentation and pitch decks for on-boarding new clients
- The Strategy Planner is responsible for Vigor Launchpad on boarding new brands and contributing to online and offline campaigns of brands.
- Staying up-to-date on consumer research and market trends
- Analysing research, data and trends
- Creating competitive reviews and situational analyses.
- Identifying insights, challenges and opportunities.
- Developing brand architecture, positioning and strategy.
- Writing compelling brand stories.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams
- Leading ideation and brainstorming sessions.

**Requirements**:

- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation & communication skills.
- Experience Range - 2 years to 8 years
- Highly self-motivated with the ability to meet tight deadlines.
- Ability to thrive in a collaborative, dynamic and fast-paced environment.

**Salary**: ₹30,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

**Speak with the employer**
+91 9619705895

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