Digital Marketing Executive

4 months ago


Coimbatore Tamil Nadu, India Walkaroo International Full time

Minimum Required Experience : 4 years

Full Time

**Skills**:

Digital Marketing

Description
- **Digital Advertising Campaigns**: Plan, execute, and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more.
- **Keyword Research**: Conduct thorough keyword research to identify opportunities and trends to improve campaign performance.
- **Budget Management**: Manage and allocate advertising budgets effectively to achieve campaign objectives while maintaining cost efficiency.
- **A/B Testing**: Set up and run A/B tests to optimize ad creatives, landing pages, and other campaign elements.
- **Cross-functional Collaboration**: Collaborate with other teams, including content, SEO, and analytics, to ensure a holistic approach to marketing.
- **Keyword Research**: Conduct thorough keyword research to identify high-value, relevant keywords and search queries that will drive organic traffic.
- **On-Page Optimization**: Optimize website content, meta titles, meta descriptions, headers, and other on-page elements to improve search engine rankings.
- **Content Strategy**: Collaborate with content creators to develop SEO-focused content strategies that align with target keywords and user intent.
- **Technical SEO**: Audit websites for technical SEO issues (e.g., crawl errors, site speed, mobile-friendliness) and work with web developers to implement necessary fixes.
- **Link Building**: Develop and execute effective link-building strategies to acquire high-quality backlinks and improve domain authority.
- **SEO Tools**: Utilize SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush) to monitor and analyze website performance.
- **Shopify Store Management**: Oversee all aspects of our Shopify store, including product listings, pricing, inventory management, and order processing.
- **Shopify Apps and Plugins**: Research, recommend, and implement Shopify apps and plugins to enhance store functionality and user experience.



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