Digital Marketing Executive
6 months ago
**Roles and Responsibilities**
**Job brief**:
We are looking for an experienced Digital Marketing Executive/Sr. Executive to assist in the planning, execution and optimization of our online marketing efforts for Navicare clinic
Experience in the field of healthcare industry will be an added advantage.
He/She should be will be well versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
He/ She should be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
**Responsibilities**:
Assist in the formulation of strategies to build a lasting digital connection with the end customers.
Generating & tracking daily leads/ enquiries on Navicare website/ Practo/Justdial/ GMB /Lybrate/ Whatsapp etc.
Plan and monitor the ongoing brand presence on social media (Facebook/ Instagram/ Linkedin/ Youtube)
Assist doctors in weekly/monthly video content creations for Youtube & blogs for the website.
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Should communicate with internal doctors staff regarding content generation and feedback.
Should communicate with externals vendors too.
**Requirements and skills**
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Working knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Bsc/Bcom/ BA/ BE/ BMS/ BMM or relevant field
Certification/ Diploma in Digital Marketing / Google Certified
- Role:
Digital Marketing - Other
- Salary:
Not Disclosed by Recruiter
- Industry:
Medical Services / Hospital
- Department:
Marketing & Communication
- Role Category:
Digital Marketing
- Employment Type:
Full Time, Permanent
- Key Skills
B2C social media
Digital Marketing
SEO efforts
WebTrends
Google Analytics
Google Adwords
SEO/SEM
SEO
Skills highlighted with ‘‘ are preferred keyskills
- Education
- UG:
BCA in Any Specialization
Company Profile
- Rusan Pharma
Recruiter Name:
Ashish K
Contact Company:
Rusan Pharma
Telephone:
8805109028
Reference Id:
100010
Website:
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