Social Media Marketing Executive

6 months ago

Mohali, India Unify group Full time

**Position Overview:

- **
- As a Social Media Manager, your role is to develop and execute social media strategies that align with the company's goals and target audience. You will be responsible for managing and maintaining the organization's social media presence across various platforms, creating engaging content, and interacting with the online community. Your primary objective is to enhance brand awareness, drive engagement, and generate leads or conversions through effective social media campaigns

**Responsibilities:

- **
- Social Media Strategy: Develop and implement a comprehensive social media strategy that aligns with the company's overall marketing objectives and target audience
- Content Creation: Create high-quality, engaging, and relevant content for social media platforms, including text, images, videos, and infographics
- Social Media Management: Manage and maintain the organization's social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube
- Community Engagement: Actively engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner
- Brand Management: Ensure consistent branding and messaging across all social media platforms, adhering to the organization's brand guidelines
- Analytics and Reporting: Monitor and analyze social media performance using tools such as Google Analytics and social media analytics platforms. Provide regular reports on key metrics and insights, and use the data to optimize strategies
- Campaign Management: Plan, execute, and monitor social media campaigns, including paid advertisements, contests, and promotions, to drive traffic, increase followers, and achieve campaign goals
- Influencer Outreach: Identify and collaborate with relevant influencers or brand advocates to amplify reach and engagement
- Stay Updated on Trends: Stay abreast of emerging social media trends, tools, algorithms, and best practices. Continuously explore new platforms and features to maximize social media impact
- Collaboration: Coordinate with cross-functional teams such as marketing, PR, and creative departments to align social media efforts with overall marketing initiatives
- Crisis Management: Actively monitor social media conversations, respond to negative feedback or crises, and escalate issues as necessary
- Compliance and Guidelines: Ensure compliance with relevant regulations, privacy policies, and social media platform guidelines
- Social Media Advertising: Develop and execute paid social media advertising campaigns to drive targeted traffic and conversions
- Social Listening: Monitor social media channels for brand mentions, industry trends, and customer sentiment to gather insights and inform future strategies

**Qualifications:

- **
- Proven work experience as a Social Media Manager or similar role
- In-depth knowledge of various social media platforms, their features, and best practices
- Experience in developing and executing social media strategies that align with business goals
- Strong written and verbal communication skills, with the ability to craft compelling and engaging content
- Proficiency in using social media management tools and analytics platforms
- Familiarity with social media advertising platforms and campaigns
- Ability to analyze data and draw actionable insights for optimizing social media performance
- Creative mindset and ability to think strategically to develop innovative social media campaigns
- Strong organizational and multitasking skills to manage multiple platforms and campaigns simultaneously
- Understanding of SEO principles and how they relate to social media content
- Knowledge of social media compliance and privacy regulations
- Ability to work independently, as well as collaboratively with cross-functional teams

WALKIN interviews:

- Location:

- Plot No. C-201 & C202, 2nd floor, The Excelisor Building, Phase 8b / Sec74, Industrial area, Mohali

Whom to meet:

- Anand / Simran

Whom to meet:

- Rajan Bedi & Kritika

**Job Types**: Full-time, Permanent

**Salary**: ₹15,000.00 - ₹50,000.00 per month

**Benefits**:

- Food provided
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Application Question(s):

- What social media platforms are you most experienced in managing? How do you approach tailoring content for different platforms and audiences?
- How do you measure the success of social media campaigns? What key metrics do you track, and how do you use that data to inform future strategies?
- Have you worked with influencers or brand advocates in social media campaigns? How do you identify relevant influencers, and what strategies do you use to collaborate with them effectively?
- How do you collaborate with other departments, such as marketing or creative teams, to align social media effort

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