Marketing Executive
6 months ago
**Responsibilities**:
- Utilize LinkedIn Sales Navigator to identify and target potential leads, prospects, and key decision-makers within defined industries and segments.
- Develop and execute a comprehensive LinkedIn outreach strategy to engage and nurture leads through personalized messages, InMails, and connection requests.
- Collaborate with the marketing team to align LinkedIn campaigns with overall marketing goals, content strategy, and brand guidelines.
- Engage and send messages to prospects to generate interest, drive engagement, and establish thought leadership.
- Build and manage a network of connections, continuously expanding our reach and influence within the target market.
- Monitor and analyze LinkedIn metrics and performance data to measure the effectiveness of campaigns, identify trends, and make data-driven improvements.
- Stay up-to-date with LinkedIn's features, updates, and best practices to maximize the platform's potential for lead generation and brand exposure.
- Provide regular reports and insights on the performance of LinkedIn campaigns, highlighting key achievements and areas for enhancement.
- Collaborate with the sales team to facilitate warm introductions, share insights, and contribute to the conversion of leads into customers.
- Research and identify industry trends, competitive landscape, and opportunities to fine-tune the LinkedIn outreach strategy.
- Contribute to the development of broader marketing strategies and initiatives based on insights gained from LinkedIn Sales Navigator activities.
**Qualifications**:
- Bachelor's degree in Marketing, Business, Communication, or a related field.
- Proven experience in digital marketing, with a focus on utilizing LinkedIn Sales Navigator for lead generation and outreach.
- In-depth understanding of LinkedIn's platform, features, and best practices.
- Strong written communication skills with the ability to craft compelling and personalized messages for different target audiences.
- Analytical mindset with the ability to interpret performance data and make strategic adjustments.
- Creative thinking and the ability to develop innovative approaches to engage with potential leads.
- Proficiency in using CRM and marketing automation tools for tracking and managing leads.
- Strong organizational skills and the ability to manage multiple campaigns simultaneously.
- Collaborative team player with excellent interpersonal skills.
- Results-oriented with a passion for driving measurable impact through LinkedIn outreach.
**Salary**: ₹22,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
**Speak with the employer**
+91 +919779772610
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