Influencer Marketing

4 weeks ago


Remote, India BlackBond Media Full time

An **Influencer Marketing Manager** plays a key role in leveraging the power of influencers to enhance brand visibility, engage target audiences, and drive business goals. Below is a breakdown of the role and its responsibilities:
**Role Overview**:
An influencer marketing person develops and executes strategies to collaborate with social media influencers, bloggers, and content creators who align with the brand's values and audience. Their goal is to create authentic partnerships that amplify brand messaging and drive measurable results.

**Key Responsibilities**:

- **Strategy Development**:

- Identify campaign goals and define the role of influencers within the broader marketing strategy.
- Research trends in influencer marketing to craft innovative approaches.
- **Influencer Identification & Outreach**:

- Identify influencers who align with the brand’s target audience and values.
- Assess influencers’ reach, engagement, and authenticity using data-driven tools.
- Initiate contact, negotiate contracts, and formalize collaborations.
- **Relationship Management**:

- Build and nurture long-term relationships with influencers.
- Act as the main point of contact for influencers, ensuring smooth communication and alignment.
- **Campaign Execution**:

- Develop campaign briefs with clear guidelines on content, messaging, and deliverables.
- Coordinate content creation, approvals, and publishing schedules.
- **Monitoring & Analytics**:

- Track campaign performance using metrics such as reach, engagement, clicks, conversions, and ROI.
- Analyze data to optimize future campaigns and refine influencer partnerships.
- **Budget Management**:

- Plan and allocate budgets for influencer collaborations.
- Negotiate rates to ensure maximum value for investment.
- **Compliance & Transparency**:

- Ensure influencers adhere to legal and ethical guidelines, such as FTC disclosures and brand standards.
- **Collaboration with Teams**:

- Work closely with content, social media, PR, and paid marketing teams to align influencer campaigns with overall brand messaging.

**Skills Required**:

- Strong understanding of social media platforms and trends.
- Excellent communication and negotiation skills.
- Analytical mindset to interpret data and measure success.
- Creativity in crafting engaging campaigns.
- Organizational and project management abilities.

**Outcome**:
An effective influencer marketing person helps build credibility, drive brand awareness, and foster authentic connections with target audiences, often resulting in higher customer trust and loyalty.

**Job Types**: Full-time, Part-time, Permanent, Fresher, Internship
Contract length: 6 months

Pay: ₹12,000.00 - ₹20,000.00 per month

Expected hours: 50 per week

**Benefits**:

- Work from home

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: Remote



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