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User Experience Research
1 month ago
#Userexperienceresearch #UXResearch
**Responsibilities**:
- User Research - Drive adoption of multiple user research methods by all product teams, initially running the user research process but enabling a capability approach over the longer term (on appropriate methods when possible) to allow scaling of research activities across many product teams.
- Implementing the research strategy - Setting direction from findings back into the broader Digital strategy (working with the group insights team when appropriate)
- Collating and joining up - Responsible for collating findings and ensuring learning activities are not duplicated. Responsible for enabling the sharing of research findings across your digital business unit.
- Implementing findings - Responsible for ensuring research is providing actionable recommendations for continuous improvements in the products.
- Internal improvements - Implements both generative and summative digitally focused research. Continuously improving the practice and deployment of user research across the Digital team
**Qualifications**:
- Experience across B2B and/or B2C research.
- Stakeholder management & influencing
- Behavioural science & psychology approach - a relentless empathetic curiosity about people and their behaviour. In-depth social and human-centred observational research methods
- Qualitative user research & usability testing - discovering issues and user needs through regular qualitative learning, using a wide range of research methods, including moderated lab-based and unmoderated testing.
- Quantitative behavioural analysis - feeding data & analytics into the qualitative process to drive further understanding of users' actions.
- Formative and summative user research activities - including exploratory methods, interviews, ethnographic studies, mental modelling, card sorting, etc.
- Behavioural science approach of the digital team members - running research sessions, fully involving and up-skilling others on research activities, knowledge & abilities.
- Running the lab facilities and capability - enabling large-scale daily user research
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