Agro Advisor

_**A. JOB PURPOSE**:_Agro Advisor holds the responsibility of understanding the agricultural inquires raised by the Apni Kheti Platform users and providing them with the best solutions in a very comprehensible way based on their demographics.
- **B. KEY ACCOUNTABILITIES & KEY PERFORMANCE INDICATORS**:_Specific Accountabilities of the position & the measures of success for each.

**Key Accountability**

**KPI**

1. Adherence to defined Work Standards / Package of Practices

Lapses / Errors

2. Adherence to Timelines

TAT Adherence

3. Customer Satisfaction

Complaints

4. Content Delivery

Quality / TAT Adherence
- **C. PRIMARY TASKS & ACTIVITIES**:_Routine / Non-Routine tasks & activities carried out by the job holder to achieve Key Accountabilities.
- Respond to User Queries
- Monitoring the CRM tool and Social Media Platforms for day to day and user queries.
- Replying to the Agricultural queries related to crops, seeds, market, product, services etc. on received on Mobile app, Customer Service number & Social Media Platforms within the decided TAT
- Updates on recent Agriculture Developments and Technology
- Track latest package of practices issued by various research and Educational institutes.
- Follow progress and performance of Agriculture technologies, implements, equipment etc.
- Attend online and offline trainings, seminars and fairs.
- Follow & Share other alternative agricultural practices

3. Write Agricultural Content & Technical Notes
- Prepare / update Crop Lifecycle Documentations & Technical notes
- Create seasonal content for Social Media posts
- Write Blogs / Articles for Publishing on inhouse as well as external platforms
- Edit and audit data to facilitate IT developments

4. Creating / facilitating Video Content
- Arranging field visits to various farms for video documentations
- Conduct interviews with domain Experts and farmers
- Create short advisory/update videos for social media posts
- **D. KEY EXTERNAL INTERFACES**:_External Agencies with which the job holder is required to interact for achieving the Key Accountabilities.

1. Education, Research & Training Institutes

2. Government Departments

3. Private Organisations

4. Industry Experts

**E. MAJOR CHALLENGES**:Major challenges / problems faced in performing the job.

1. Unavailability of External Agencies for consultations

**F. KEY DECISIONS**: Decisions made by the Job Holder independently.

1. Deciding on the best (amongst all) solution for the user

2. Choosing the mode of response to user query, text/audio/video.

**G. DIMENSIONS **Quantifiable aspects of the job that reflect the scope and scale of activities (Revenue / Cost / People etc.)

1. 100 Queries Per Day

Schedule:

- Day shift
- Morning shift

**Experience**:

- total work: 1 year (preferred)

Ability to Commute:

- Mohali, Punjab (required)

Ability to Relocate:

- Mohali, Punjab: Relocate before starting work (required)

Work Location: In person