Graphic Designer
6 months ago
Work_ _Location_: Nagpur
Experience: 2 to 4 years
**Qualifications**
Education
- UG: Any Graduate - Any Specialization
**Job Description**:
- _Work_ closely with content creators for ideation through team discussions and develop concepts to further the visual story-telling on social media channels
- Contribute to the overall reach, engagement, and quality of the culture and channels through creative design
- Study source materials for posts research relevant concepts required for ideating and executing design
- Communicate with TA teams about requirements for layout and design and create effective design briefs
- Assist in creating a repository of illustration assets to ease the execution of design for both EB and TA functions
**Digital Marketing**
**Qualifications**:
**Education-**
UG: Any Graduate - Any Specialization
**_Work_** **_Location_**: Nagpur**
**Experience: 2 to 4 years**
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- _Work_ with the development team to ensure SEO best practices are properly implemented on newly developed code
- _Work_ with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Requirements
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, Web Trends)
- Experience with bid management tools (e.g., _Click_ Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
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