Regional Visual Merchandiser

2 weeks ago


Karnataka, India Aditya Birla Group Full time

**Designation**:Assistant Manager

**Updated**:May 02, 2023

**Location**:Karnataka, India

**Organization**:Apparels
- The region in discussion is East part of India. East India has 7 store.- Key Challenges:
- ** Finding & developing team in east remote cities not only is difficult by virtue of western wear brand like F21, but its also difficult to train the team as they don’t have relevant experience.**:

- ** Managing window/instore VM execution is challenging as good vendors are based out of Kolkata **etc. getting assets delivered and executed in such remote areas of the country comes with challenge of lead time and execution quality.**:

- ** Keeping daily track of Visual Merchandising standards demands very high investment of time.**:

- ** Given that the brand is in expansion mode, new store opening absorbs huge bandwidth of the job holder.**:

- ** Diversity of partners like patterning with Area Business Manager of the region, managing franchisees bring in higher complexity to the role.**

**Key Result Areas**

**Supporting Actions**

VM Creative processes for Brand- New retail identity roll out/ Facelift / Project take-off roll out.
- Designing its elevations and store display spaces and Façade.
- Adaptations of windows and creatives across the region stores
- Effective and impactful trade window/offer rollout smoothly as per calendar; within budgets

Implementation of Visual displays- Responsible for supervision of window display implementation in all stores across the region in coordination with the vendors.
- Sharing post execution pics within 3 days.
- Ensure the window displays are in alignment with concept/framework.
- Forecast handover to Operations post implementation of visual display of new stores in order to reduce new store opening cost.

Vendor management- Acquire and compare quotations from vendors to ensure procurement of quality products at the least possible price.
- Follow up with vendors to ensure execution of window/Promo within specified schedule.
- Ensure payment to the respective vendors and follow up on billing processes weekly.

Budget management- Monitor the budget for Visual Merchandising and highlight any deviations Weekly.
- To operate & achieve the Visual Merchandising spent as per budgets
- Submission of bills on time.
- Sharing Weekly Billing Tracker to Head Office team

Feedback- Provide regular and constructive feedback to Area Visual Merchandisers and Stores on their displays weekly to ensure they are in line with concept.
- Store Visits - Share store visit plan
- In station stores needs to be visited daily and outstation once within 60 days

VM Team Development- Implement VM training modules at various levels - store VM champs, Customer Care, Store Manager and constantly create a culture of VM training

**Qualifications**:
Undergraduate

**Minimum Experience Level**:
4-7 Years

**Report to**:
Assistant Vice President



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