Social Media Executive
1 month ago
**About Belcon Tex Pvt. Ltd.**:
Belcon Tex Pvt. Ltd. is a leading manufacturer of grey fabric, specializing in waterjet and airjet weaving technologies. We pride ourselves on our innovative approach to fabric production, maintaining high-quality standards, and our commitment to excellence in every aspect of our operations.
**Key Responsibilities**:
- **Social Media Strategy Development**:
- Design and implement a comprehensive social media strategy to establish a strong online presence for the company.
- Identify target audiences and select appropriate social media platforms to maximize engagement and reach.
- **Content Creation and Management**:
- Develop engaging, high-quality content, including text, images, videos, and graphics, tailored for each platform (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Plan and maintain a content calendar to ensure consistent and timely posting.
- Collaborate with the creative and product teams to highlight company achievements and promote products.
- **Marketing Campaigns**:
- Plan, execute, and optimize social media marketing campaigns to promote the company’s products and services.
- Run paid advertising campaigns on platforms like Facebook Ads, Instagram Ads, and Google Ads to generate leads and increase sales.
- **Analytics and Reporting**:
- Monitor social media performance metrics such as reach, engagement, and conversions using analytics tools.
- Prepare monthly reports and provide insights to improve future campaigns and strategies.
- **Community Management**:
- Engage with followers by responding to comments, messages, and queries promptly.
- Build and nurture an online community around the company’s brand.
- **Market Research and Trends**:
- Stay updated on industry trends, competitor activities, and emerging social media tools and platforms.
- Suggest new strategies to improve the company’s online presence and marketing effectiveness.
- **Collaboration and Coordination**:
- Work closely with the sales and marketing teams to align social media efforts with the company’s overall goals.
- Coordinate with external vendors and influencers for collaborations and partnerships.
**Qualifications and Skills**:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum 2 years of experience in social media marketing or digital marketing.
- Proficiency in social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) and tools like Canva, Hootsuite, Buffer, or similar.
- Knowledge of SEO, SEM, and digital advertising.
- Strong creative skills with a keen eye for design and content aesthetics.
- Excellent written and verbal communication skills.
**Preferred Traits**:
- Enthusiastic and passionate about social media trends and innovations.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Strong organizational skills to manage multiple campaigns and projects simultaneously.
Pay: ₹20,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
**Education**:
- Bachelor's (required)
**Experience**:
- Social media marketing: 2 years (required)
- total work: 2 years (required)
- Content marketing: 1 year (required)
License/Certification:
- Digital marketing (required)
Work Location: In person
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