Digital Marketing Executive

1 month ago

Mumbai Maharashtra, India Aditi Tracking Support pvt Ltd Full time

**Company Overview**:
Aditi Tracking Support Pvt. Ltd. is a leading telematics company dedicated to providing innovative solutions that empower businesses to optimise their fleet operations across India since 2011. Our cutting-edge technology enables real-time tracking, data analytics, and comprehensive insights, fostering efficiency and sustainability in the transportation & automotive industry.

**Job Overview**:
**Role 1- Social Media Executive Job Duties**:

- Oversees all company social media accounts management
- Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
- Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
- Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
- Audits and analyses social media presences, including digital advertising costs and returns
- Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
- Interviews, hires, and trains social media team members
- Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
- Monitors and develops reports on competitor activity within social media spaces

**Role 2- Digital Marketing Executive Job Duties**:

- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the on-going company presence on social media (Twitter, Facebook, etc.)
- Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
- Update website content from the backend regularly
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors

**Requirements**:

- Bachelor's degree in Marketing, Communication, or related field.
- Proven work experience as a Social Media/Digital Marketing Executive or similar role.
- Excellent knowledge of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Experience with SEO/SEM, Google Analytics, and other digital marketing tools.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Creative thinking and problem-solving skills.
- Detail-oriented and organised.

**Salary**: ₹240,000.00 - ₹480,000.00 per year

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (required)

**Location**:

- Mumbai, Maharashtra (required)

Work Location: In person

**Speak with the employer**

+91 8652242726

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