Chief Marketing Officer

6 months ago

Kamla Nagar Agra Uttar Pradesh, India Online Dimple Collection Full time

The job description of a Chief Marketing Officer (CMO) in an ethnic showroom may include the following specific responsibilities tailored to the nature of the business:
Developing Ethnic Marketing Strategies: The CMO is responsible for creating and executing marketing strategies specifically tailored to the target audience interested in ethnic products. This may involve understanding cultural nuances, traditions, and preferences to effectively reach and engage with customers.

Brand Positioning and Identity: Leading efforts to define and strengthen the brand identity of the ethnic showroom, ensuring that it resonates with the target demographic and reflects the values and ethos of the culture(s) represented by the products.

Product Promotion and Merchandising: Collaborating with product sourcing and merchandising teams to develop marketing campaigns that highlight the unique features, craftsmanship, and cultural significance of ethnic products. This includes creating visually appealing displays and promotional materials in the showroom.

Cultural Competency and Sensitivity: Demonstrating a deep understanding of the cultural context surrounding the products sold in the showroom and ensuring that marketing efforts are culturally sensitive and respectful.

Market Research and Customer Insights: Conducting market research to understand the preferences, buying behavior, and needs of the target audience interested in ethnic products. Using insights to inform marketing strategies and product offerings.

Event Management: Organizing and promoting cultural events, workshops, and exhibitions within the showroom to attract customers, build community engagement, and showcase the diversity and richness of ethnic products.

Partnership Development: Collaborating with cultural organizations, artisans, designers, and influencers to establish partnerships that enhance the showroom's brand presence and expand its reach within the ethnic community.

Customer Relationship Management (CRM): Implementing CRM systems and strategies to track customer interactions, preferences, and purchase history. Using data to personalize marketing efforts and improve customer retention and loyalty.

Budget Management: Managing the marketing budget for the showroom, allocating resources effectively to maximize ROI and achieve marketing objectives.

Team Leadership and Development: Providing leadership and direction to the marketing team, fostering a collaborative and creative work environment, and supporting professional development opportunities to enhance skills and expertise in ethnic marketing.

Overall, the CMO plays a crucial role in driving the success of the ethnic showroom by effectively promoting its products, building brand awareness within the target demographic, and creating meaningful connections with customers based on cultural understanding and sensitivity.

**Salary**: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Overtime pay
- Performance bonus
- Yearly bonus

**Experience**:

- total work: 3 years (preferred)

Work Location: In person

**Speak with the employer**

+91 7302656331

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