Content Writer and Editor

2 months ago

Chandigarh, India Chandigarh University Full time

Responsibilities:
1. Content Creation: Produce high-quality, well-researched, and engaging content for

various digital platforms including website pages, blog articles, social media posts,

2. SEO Optimization: Conduct keyword research and analysis to identify relevant and

high-traffic keywords. Incorporate keywords strategically into the content to optimize

for search engines and improve organic rankings.

3. On-Page SEO: Optimize website pages and blog posts for on-page SEO factors such

as meta tags, headings, URLs, and internal linking structures.

4. Content Promotion: Collaborate with the marketing team to develop and implement

content promotion strategies that increase visibility and drive traffic. This may include

social media promotion, guest blogging, influencer outreach, and link building.

5. Analytics and Reporting: Monitor and analyze website traffic, user behaviour, and

conversion rates using Google Analytics and other analytics tools. Generate reports to

measure the effectiveness of content and marketing campaigns and make data-driven

recommendations for improvement.

6. Digital Marketing Campaigns: Assist in planning, executing, and optimizing digital

marketing, and paid advertising.

7. Content Strategy: Contribute to the development of content strategies based on

market research, industry trends, and target audience analysis. Ensure content aligns

with brand guidelines and supports overall marketing objectives.

8. Stay Updated: Stay up-to-date with industry trends, SEO best practices, and

emerging digital marketing techniques. Continuously enhance your knowledge and

skills to deliver cutting-edge content and marketing strategies.

Qualifications:
1. Proven experience as a content writer or copywriter, with a strong portfolio of

published work.

2. Familiarity with SEO principles and best practices.

3. Proficiency in using Google Analytics to track website performance and analyze data.

4. Solid understanding of digital marketing concepts and strategies.

5. Excellent writing, editing, and proofreading skills with a keen eye for detail.

6. Ability to conduct thorough research and synthesize information into engaging

content.

7. Strong organizational and time management skills, with the ability to handle multiple

projects and meet deadlines.

8. Proficiency in using content management systems (CMS) and basic knowledge of

HTML and CSS.

9. Familiarity with social media platforms and their respective best practices for content

promotion.

10. Strong analytical and problem-solving skills with a data-driven mindset.

11. Excellent communication and collaboration skills, with the ability to work

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹20,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Chandigarh, Chandigarh: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Language**:

- English (required)

**Speak with the employer**
+91 9875965908

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