Digital Marketing Executive

4 weeks ago


JP Nagar VIII phase Bengaluru Karnataka, India Lotus Technology & Life Solutions Full time

Design, build and maintain our social media presence
- Develop Shorts/Reels content and transmission
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

**Requirements and skills**
- Degree in marketing or a related field
- Proven working experience in digital marketing
- Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

Pay: ₹25,000.00 - ₹47,353.15 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

Supplemental pay types:

- Commission pay
- Overtime pay
- Performance bonus
- Shift allowance
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 3 years (required)

Work Location: In person

Expected Start Date: 15/05/2024



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