Product Marketer, New Client Acquisition

3 months ago

Bengaluru Karnataka, India IBM Full time

Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
As part of the IBM team in Bangalore, you will jumpstart a global career by joining an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities
As a Product Marketer for new client acquisition, you will have an exciting global role and be part of the team responsible for the market success of a meaningful part of IBM's software portfolio. You will work on a highly skilled and dedicated cross functional team whose mission is to acquire new clients primarily through an inbound motion and product-led growth (PLG) approach. As part of this team, you will help drive incremental revenue growth outside our core client base and build a flywheel for sustainable long-term growth, building the future at IBM.

Focusing on new client acquisition, you will create useful content and product experiences that will resonate with our target buyer personas. Working in partnership with our dedicated product, sales, and ecosystem teams, you will help to plan, build, manage, and execute go-to-market strategies, including market moments and product/offering launches, to improve performance across the digital and ecosystem routes for one of IBM’s products. You will learn all aspects of our product-centric approach: use cases, target audience, complementary IBM product capabilities, and competitive differentiation. This approach will, optimize impact with new target buying groups - aligning product values to their most pressing needs and highlighting IBM competitive differentiation to acquire new clients.

Your responsibilities include, but are not limited to:

- Develop and execution of ecommerce RTM
- ** Market Expertise**: Build expertise on the target market and audience for your products and develop strategies to drive new client acquisition.
- **Strategic Planning**: Support the creation and execution of plans that align with business goals, driving acquisition by leveraging the Marketing Business Plan and targeting new clients effectively
- **Partner Collaboration**: Support efforts to tap into partner networks to gain exposure to a wider audience to acquire new clients. Build strong alignment with digital sales and create content based on sales plays with a focus on progressing existing clients and prospecting new ones
- ** Client-Facing Deliverables**: Develop and deliver innovative product use cases that differentiate us from competitors. These deliverables include compelling messaging through web content, client presentations, analyst proof points, product demos, event kits to attract for new client acquisition

Required Technical and Professional Expertise
- Ecommerce or B2C product marketing experience
- Experience effectively communicating ideas in writing to different audiences in both long-form and short-form
- Ability to articulate a point of view concisely and effectively using differentiated messaging
- Technology background with a foundational understanding of cloud-related concepts and software
- Experience collaborating with teams of different backgrounds and expertise to achieve a common goal

Preferred Technical and Professional Expertise
- An understanding of go-to-market strategies
- Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is

  • Product Marketer, New Client Acquisition

    3 months ago

    Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. As part of the IBM team in...

  • Product Marketer, New Client Acquisition

    6 months ago

    Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. When you join IBM, you join a...

  • Product Marketer, New Client Acquisition

    6 months ago

    Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. As part of the IBM team in...

  • Product Marketer, New Client Acquisition

    2 months ago

    Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. As part of the IBM team in...

  • Product Marketer, New Client Acquisition

    7 months ago

    Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. As part of the IBM team in...

  • Product Marketer, New Client Acquisition

    6 months ago

    Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. When you join IBM, you join a...

  • Product Marketer, New Client Acquisition

    6 months ago

    Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. When you join IBM, you join a...

  • Product Marketer, New Client Acquisition

    3 months ago

    Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. When you join IBM, you join a...

  • Product Marketer- New Client Acquisition, IBM Ns1

    3 months ago

    Bengaluru, Karnataka, India IBM Full time

    Introduction As part of the IBM team in Bangalore, you will jumpstart a global career by joining an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM...

  • Sales Executive

    1 month ago

    HBR Layout, Bengaluru, Karnataka, India DigiX Branding and Marketing Services Full time

    Job Title**:Sales Manager (New Client Acquisition) - Digital Marketing & Social Media Services** Experience: 1+ years Location: Bangalore **Job Type**: Full Time **Job Brief** One of our prestigious clients is looking for a passionate and driven Sales Manager (New Client Acquisition) - Digital Marketing & Social Media Services) to join the team. In this...

  • Client Acquisition Executive

    6 months ago

    Bengaluru, Karnataka, India ExcelR Solutions Full time

    Client Acquisition coordinator - JD Qualification - Any Graduate Experience: 2+ years in Client Acquisition Roles and Responsibilities: - Responsible for new client acquisition, and building new relationships with clients to procure the new job requirements for our participants - Will be responsible for primarily scouting for Entrepreneurs / Corporates...

  • Client Acquisition Executive

    4 weeks ago

    Bengaluru, Karnataka, India A-Z Virtual Full time

    Experience: 1-3 yrs in business development for IT/non IT recruitment business Identifying, attracting, and onboarding new clients or customers for a business(For IT/Non IT recruitment) Develop and implement client acquisition strategies to meet business objectives. Analyze market trends and competitors to identify potential opportunities Identify...

  • Product Marketer

    6 months ago

    Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. When you join IBM, you join a...

  • Product Marketer

    6 months ago

    Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. When you join IBM, you join a...

  • Client Acquisition Manager

    3 weeks ago

    Karnataka, India Horizontal Talent Full time

    Job Title: Client Acquisition Manager – IT Contract Staffing Location: Bangalore or Hyderabad Job Type: Full-time Job Summary: We are looking for a Client Acquisition Manager with a 100% focus on sales to join our Hyderabad team. The ideal candidate must have a proven track record of acquiring clients specifically for IT contract...

  • Client Acquisition Manager

    3 weeks ago

    Karnataka, India Horizontal Talent Full time

    Job Title: Client Acquisition Manager – IT Contract Staffing Location: Bangalore or HyderabadJob Type: Full-timeJob Summary:We are looking for a Client Acquisition Manager with a 100% focus on sales to join our Hyderabad team. The ideal candidate must have a proven track record of acquiring clients specifically for IT contract staffing services. This role...

  • Client Acquisition Executive

    3 weeks ago

    Indiranagar, Bengaluru, Karnataka, India Futurerole Inc Full time

    POST GRADUATE OR GRADUATE FRESHERS WITH GOOD ENGLISH COMMUNICATION SKILLS Primary Roles: - Market Research: - Identify potential clients through market analysis and research. - Study industry trends, competitor strategies, and target demographics to identify new business opportunities. - Lead Generation: - Gather and maintain a database of potential...

  • Client Acquisition Executive

    6 months ago

    Bengaluru, Karnataka, India ExcelR Solutions Full time

    Roles and Responsibilities: - Responsible for new client acquisition, and building new relationships with clients to procure the new job requirements for our participants - Will be responsible for primarily scouting for Entrepreneurs / Corporates who are willing to hire our students - Mandatory experience in sourcing clients using job portals, LinkedIn,...

  • Client Acquisition Executive

    6 months ago

    Bengaluru, Karnataka, India ExcelR Solutions Full time

    Roles and Responsibilities: - Responsible for new client acquisition, and building new relationships with clients to procure the new job requirements for our participants - Will be responsible for primarily scouting for Entrepreneurs / Corporates who are willing to hire our students - Mandatory experience in sourcing clients using job portals, LinkedIn,...

  • Client Acquisition

    6 months ago

    Bengaluru, India Prime Services Private Limited Full time

    **JOB RESPONSIBILTY**: Development Client Client Acquisition Market Research In order to have an understanding of how a brand can be positioned in a certain industry, the Business Development Specialist must conduct extensive market research. This involves keeping track of competitors’ product developments and marketing strategies, as well as identifying...