Digital Marketing Executive

3 weeks ago


Bhubaneshwar, India Vastech Solutions Pvt Ltd Full time

Roles and Responsibilities:

- Paid Advertising Strategy: Develop effective paid advertising strategies tailored to achieve specific marketing objectives, such as lead generation, website traffic, or brand awareness.Collaborate with the marketing team to align campaigns with overall marketing goals.
- Campaign Planning and Execution: Plan, set up, and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and other relevant channels.Ensure that campaigns are launched on time and within the allocated budget.
- Keyword and Audience Research: Conduct in-depth keyword research and audience analysis to target relevant keywords and segments for optimal campaign performance.Utilize audience insights to create highly targeted ad groups.
- Ad Copy and Creative Development: Collaborate with the creative team to develop compelling ad copies and creatives that resonate with the target audience while adhering to the brand guidelines.
- Bid Management and Budget Allocation: Optimize bidding strategies to maximize return on investment (ROI) and achieve campaign objectives.Monitor budgets to ensure efficient allocation and prevent overspending.
- A/B Testing and Optimization: Continuously test and optimize ad elements, including ad copy, visuals, and landing pages, to improve click-through rates (CTR) and conversion rates.Use data-driven insights to make informed decisions.
- Conversion Tracking and Reporting: Implement conversion tracking mechanisms to measure the success of campaigns accurately.Generate regular performance reports and present key insights to stakeholders.
- Competitor Analysis: Stay updated on industry trends and competitive landscape, conducting competitor analysis to identify opportunities and adapt strategies accordingly.
- Campaign Performance Analysis: Analyze campaign data to assess performance, identify trends, and make data-driven recommendations for future campaigns.
- Stay Current with Industry Trends: Keep abreast of digital marketing and advertising trends, tools, and best practices to implement innovative strategies for campaigns.

**Requirements**:

- Bachelor's degree or Graduation Preferred.
- Proven experience in planning and managing paid advertising campaigns across various digital channels.
- In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Creative mindset to develop compelling ad copies and creatives.
- Excellent organizational skills and the ability to manage multiple campaigns simultaneously.
- Proficiency in using analytics tools like Google Analytics to track and measure campaign performance.
- Strong communication and presentation skills to report campaign results to stakeholders.

**Experience**:

- Digital Marketing: 5 years(preferred)

**Salary**: ₹300,000.00 - ₹360,000.00 per year

Schedule:

- Day shift

Ability to commute/relocate:

- Bhubaneshwar, Orissa: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 5 years (preferred)

**Speak with the employer**
+91 8338000445
Expected Start Date: 01/08/2023


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