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Hiring for Digital Marketing Executive

2 months ago

Kolkata, India Ivan Infotech Pvt Ltd Full time

Company Description

Ivan is a family of professionals formed with passionate and dedicated thoughts, dreams and determination. We are an ultimate technology destination delivering 360° IT consulting solution, globally. Our list of recurring and loyal clientele portrays our capabilities in a best possible way.

We are looking for an experience Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Contact : 9875577459

**Job Description**:

- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.

**Qualifications**:
Proven working experience of minimum 3 years in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaign
- Strong analytical skills and data driven thinking

Additional Information
- Five Days Working in a week
- Saturday & Sunday fixed off
- Ample scope for growth opportunities

**Contact - HR (9875577459)

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