Media Buyer

2 months ago

Kolkata West Bengal, India Arte Guerra LLP Full time

Social Media Buyer

**Job Summary**:

- **Job Purpose**:The Senior Media Buyer plays a pivotal role in driving client success through strategic planning, comprehensive reporting, and effective communication. The incumbent should possess expertise in crafting marketing strategies, generating innovative ideas for new campaigns, and maintaining high performing campaigns while discontinuing low-performing ones.
- **Job Importance**: This role directly impacts our clients’ growth trajectory, and, by extension, the growth and success of SEO ORB. The Senior Media Buyer is the driving force behind delivering exceptional results to our clients, which further strengthens our reputation as a reliable digital marketing company.
- **Job Significance**:The Senior Media Buyer has a wide-ranging influence within the team, guiding junior media buyers, and contributing significantly to the shaping and implementation of client strategies. This role is central to the functioning and performance of the advertising department.
- **Job Value**: This position brings immense value to the company by driving client success, maintaining high customer satisfaction levels, and continuously enhancing our service offerings. The Senior Media Buyer contributes to the success of the client and, consequently, the growth of the company.

**Responsibilities**:

- Client Communication and Management: Serve as the primary point of contact for our esteemed clients, ensuring their needs and expectations are not just met but exceeded.
- Engage in strategic discussions to align goals, deliver performance updates, and cultivate strong, lasting relationships.
- Team Leadership and Development: Oversee a dynamic team, providing guidance, mentorship, and support to foster professional growth. Lead by example to inspire a high-performance culture where excellence and continuous learning are the norms.
- Address conflicts quickly and fairly. Use conflicts as an opportunity to improve team dynamics and communication, ensuring that all parties feel heard and valued.
- Target Achievement: Spearhead our drive towards achieving and surpassing monthly performance targets through innovative strategies and a deep understanding of market dynamics.
- Standard Operating Procedures (SOPs) and Innovation: Develop, refine, and implement SOPs that streamline operations and ensure consistency in the quality of work delivered. Regularly innovate and update these procedures to incorporate new technologies, methodologies, and best practices that reflect industry standards and enhance efficiency.
- Training Material Creation, Education, and Continuous Learning: Craft comprehensive training materials, including instructional videos and manuals, to support the ongoing learning and development of the team. Actively engage in training interns and new hires and encourage a culture of continuous learning and self-improvement that aligns with the latest industry trends and technologies.
- Platform Management and Optimization: Manage and optimize both client and company platforms with a focus on innovation and continuous improvement. Ensure that campaigns are executed flawlessly, and performance benchmarks are consistently met.
- Deadline Adherence, Problem Solving, and Innovation: Uphold the highest standards of punctuality and deadline adherence, recognizing that missed deadlines compromise our commitment to clients and the team's overall success. Exhibit a problem-solving attitude, adept at identifying challenges and implementing effective, innovative solutions swiftly to mitigate impact.

Cultural Fit, Work Ethic, and Innovation: Embody our company's culture of accountability, excellence, continuous improvement, and innovation. A "get it done" attitude is essential, coupled with a commitment to learning, adapting, and contributing innovative ideas that drive personal growth, enhance team performance, and propel the company forward. **Job Challenges**:

- **Deadline**:Fast-paced environment with the need to adhere to strict deadlines while ensuring quality
- **Punctuality**:High expectation of regular attendance and punctuality
- **Quality**:Maintain high standards of quality across all tasks and responsibilities
- **Accuracy**: High levels of accuracy required to ensure effectiveness of marketing campaigns and strategies
- **Hierarchy Level**: Executive role

**Qualification**:

- **Education**:Bachelor’s degree in marketing, Business, or related field
- **Experience**: 6+ years of experience in a similar role, with expertise in Google Ads
- **Overall Qualification**:Google Ads Certification preferred.

**Skills**:

- Comprehensive expertise in Google Ads and its correlated technologies, with an ability to optimize campaigns for best results.
- Demonstrated strategic thinking capacity, coupled with adept problem-solving skills to identify and mitigate potential issues.
- Profound knowledge of Google Analytics and Tag Manager, capable of generating actionable insights from dat

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