Intern - Digital Marketing

6 days ago


Vadodara Gujarat, India Alite Projects Full time

**Job Title**: Performance Marketing Intern
**Location**: Vadodara
**Duration**: 6 Months(Internship) & 1 Year(Training)
**Stipend**: No Stipend till 6 months

**About Us**:
**Alite Projects** specializes in delivering innovative and customized solutions across diverse domains. Our projects encompass software development, data analytics, performance marketing, and IT consulting, addressing the unique needs of businesses in sectors such as healthcare, education, retail, and more. At Alite, we focus on quality, efficiency, and leveraging cutting-edge technologies to help our clients achieve their goals and drive measurable impact.

**Role Overview**:
We are seeking a driven and detail-oriented Performance Marketing Intern to support our digital advertising efforts. This role involves hands-on experience in planning, executing, and optimizing performance marketing campaigns across multiple platforms to drive measurable business outcomes.

**Key Responsibilities**:

- Assist in the creation, execution, and optimization of paid digital marketing campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conduct keyword research, audience targeting, and competitive analysis.
- Track, analyze, and report on campaign performance metrics such as CTR, CPC, CPA, and ROI.
- Work with the creative team to develop compelling ad creatives and landing pages.
- Perform A/B testing on ad copies and landing pages to identify what drives the best results.
- Stay updated with trends in digital marketing and implement best practices.
- Support in maintaining budgets, timelines, and deliverables for campaigns.

**Requirements**:

- Currently pursuing or recently completed a degree in Marketing, Business, Data Analytics, or a related field.
- A basic understanding of performance marketing concepts, including PPC, CPC, and ROI.
- Familiarity with marketing tools like Google Analytics, Google Ads, and Facebook Business Manager is a plus.
- Strong analytical skills and proficiency in Microsoft Excel or similar tools for data analysis.
- Excellent communication and teamwork skills.
- A proactive attitude with a willingness to learn and adapt.

**What We Offer**:

- Hands-on experience with leading digital marketing tools and platforms.
- Mentorship from experienced marketing professionals.
- Exposure to real-world campaign management and strategy.
- A dynamic, growth-oriented work environment.
- A potential pathway to a full-time position based on performance.

Pay: ₹2,000.00 - ₹5,000.00 per month

Ability to commute/relocate:

- Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Language**:

- English (required)

Work Location: In person

Expected Start Date: 26/12/2024



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