Copywriter

6 months ago

Gurgaon, India Hammer Lifestyle Full time

**Roles and Responsibilities:

- **

2. Brand Messaging: Understand the brand's voice, target audience, and marketing objectives to create consistent and on-brand messaging across all channels.

3. Research: Conduct thorough research to understand the target audience, market trends, competitors, and industry-specific terminology to inform the copy creation process.

4. Creative Briefs: Collaborate with clients, marketing teams, or creative directors to gather information and develop clear creative briefs that outline the objectives, target audience, key messages, and any other relevant details for a project.

5. Concept Development: Generate innovative and impactful ideas to effectively communicate marketing messages and differentiate the brand from competitors.

6. Editing and Proofreading: Review and revise copy to ensure accuracy, clarity, grammatical correctness, and adherence to brand guidelines.

7. SEO Optimization: Incorporate relevant keywords and SEO best practices into the copy to improve search engine visibility and organic traffic.

8. Collaboration: Work closely with designers, art directors, and other team members to create cohesive and integrated marketing campaigns.

9. Client Management: Understand client requirements and maintain effective communication to deliver copy that aligns with their expectations and objectives.

10. Stay Updated: Keep abreast of industry trends, emerging technologies, and best practices in copywriting to continuously improve skills and adapt to evolving marketing strategies.

**Requirements**:
1. Proven Experience: Previous experience as a copywriter or a related role, demonstrating a strong portfolio of engaging and successful copy.

2. Excellent Writing Skills: Exceptional written and verbal communication skills with a keen eye for detail, grammar, and tone.

3. Creativity: Ability to think creatively and develop innovative ideas that effectively communicate messages and resonate with the target audience.

4. Research Skills: Strong research abilities to gather relevant information and understand industry trends, target audience demographics, and competitors.

5. Adaptability: Flexibility to work on multiple projects simultaneously, adhere to deadlines, and accommodate feedback and revisions.

6. Collaboration: Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams and clients.

7. Marketing Knowledge: Familiarity with marketing principles, brand positioning, target audience segmentation, and advertising strategies.

8. SEO Understanding: Basic understanding of search engine optimization (SEO) principles and techniques to optimize copy for search engine visibility.

9. Software Proficiency: Proficiency in using content management systems (CMS), project management tools, and collaboration platforms.

10. Continuous Learning: Eagerness to stay updated with the latest industry trends, copywriting techniques, and emerging technologies.

**Salary**: ₹11,167.35 - ₹30,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Copywriting: 1 year (required)

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