PPC Executive
6 months ago
We are seeking a talented and analytical PPC Executive to join our dynamic marketing team. As a PPC Executive, you will be responsible for managing and optimizing pay-per-click advertising campaigns to drive traffic, generate leads, and increase conversions. You will collaborate closely with the marketing team to develop strategies, analyze data, and implement best practices to achieve our business objectives.
**Responsibilities**:
- Develop and implement PPC strategies across various platforms such as Google Ads, Bing Ads, and social media advertising.
- Conduct keyword research and optimize campaigns to maximize ROI and improve performance metrics.
- Create compelling ad copy and design effective landing pages to increase click-through rates and conversions.
- Monitor campaign performance, analyze data, and generate actionable insights to improve campaign effectiveness.
- Perform A/B testing and continuously optimize campaigns to achieve target KPIs.
- Stay up-to-date with industry trends and best practices in PPC advertising.
- Collaborate with cross-functional teams including design, content, and analytics to achieve marketing goals.
**Requirements**:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience in managing PPC campaigns across Google Ads, Bing Ads, and social media platforms.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics.
- In-depth knowledge of PPC best practices, keyword research, and campaign optimization techniques.
- Excellent communication skills and ability to collaborate effectively with cross-functional teams.
- Certifications in Google Ads and/or Bing Ads is a plus.
- Experience with ad copywriting and landing page optimization is preferred.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
**Salary**: ₹12,406.13 - ₹32,846.15 per month
Schedule:
- Day shift
**Experience**:
- ISO 27002: 1 year (required)
Ability to Commute:
- Panchkula, Haryana (required)
Ability to Relocate:
- Panchkula, Haryana: Relocate before starting work (required)
Work Location: In person
**Speak with the employer**
+91 8261010700
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