Digital Marketing Executive
2 weeks ago
**Job Title**: Digital Marketing Executive**Job Summary**:
**Key Responsibilities**:
- **Digital Marketing Strategy and Campaigns**:
- Optimize campaigns to achieve business objectives, such as lead generation, brand awareness, and sales growth.
- **Search Engine Optimization (SEO)**:
- Perform keyword research and analysis to improve organic search rankings.
- Optimize website content and landing pages for SEO best practices.
- **Pay-Per-Click (PPC) and Advertising**:
- Manage and optimize paid advertising campaigns on Google Ads, Facebook, Instagram, and other platforms.
- Monitor campaign performance and adjust strategies to maximize ROI.
- **Content Creation and Management**:
- Collaborate with the content team to create engaging blog posts, articles, social media posts, and videos.
- Ensure content aligns with brand guidelines and resonates with the target audience.
- **Social Media Management**:
- Plan and execute social media strategies to increase engagement and followers.
- Monitor trends and audience preferences to enhance social media presence.
- Track open rates, click-through rates, and conversions to optimize campaigns.
- **Analytics and Reporting**:
- Use analytics tools (Google Analytics, SEMrush, etc.) to monitor campaign performance.
- Prepare regular reports on KPIs and suggest data-driven improvements.
- **Market Research**:
- Analyze competitor digital strategies and industry trends to identify opportunities.
- Recommend new tools or strategies to enhance digital marketing efforts.
- **Collaboration**:
- Work closely with the sales, design, and content teams to ensure cohesive campaigns.
- Coordinate with external agencies or freelancers as needed.
**Qualifications**:
- **Education**:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Certifications in Digital Marketing (Google Ads, HubSpot, etc.) are a plus.
- **Experience**:
- 1-3 years of experience in digital marketing or a similar role.
- **Skills**:
- Proficiency in digital marketing tools such as Google Ads, Google Analytics, SEO tools, and social media platforms.
- Strong understanding of current digital trends and best practices.
- Excellent written and verbal communication skills.
- Analytical mindset with strong attention to detail.
- **Attributes**:
- Creative thinker with a results-driven approach.
- Ability to work independently and as part of a team.
- Adaptable to a fast-paced and dynamic environment.
**Job Types**: Full-time, Permanent
Pay: ₹10,000.00 - ₹20,000.00 per month
**Benefits**:
- Health insurance
- Paid sick time
Schedule:
- Day shift
- Morning shift
Supplemental Pay:
- Performance bonus
- Yearly bonus
Application Question(s):
- What is your salary Expectation?
- Are you comfortable for Najafgarh (Indira Park Location)?
**Experience**:
- Digital marketing: 1 year (preferred)
Work Location: In person
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