Marketing Executive

2 weeks ago

Chennai Tamil Nadu, India GRT Hotels and Resorts Full time

**Job brief**:
A creative-bent with a discerning eye for detail and the confidence to think differently. Must be well organized and diligently structured in their approach to any engagement.

**Must have Skills** - Marketing Communications, Online Marketing, Public Relations, Content Management, Brand Management, Advertising Works with various company departments to promote overall brand through social media channels.

**Responsibilities**:

- Formulate annual marketing plan to budget, in consultation with the Marketing head, GM Sales & Marketing, Hotel GM and HODs
- Coordinates with Marketing team, Operations, Food & Beverage and Sales teams to execute promotions and campaigns targeting potential customers and in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions
- Manages F&B media schedules and verifies prompt settlement of accounts
- Partners with property Revenue Management to verify advertisement targeting is correctly directed at relevant consumer groups
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice, maintains all page hygiene

**Social Media Content Management**:

- Plans social media engagement and promotion content along with agencies and Marketing team
- Develops and executes promotions campaign for F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comment (positive or negative) in social media channels and responds accordingly.

**Public Relations and Visual Asset Management (photo and video)**:

- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics, influencers and bloggers.
- Enable all press releases for property events, promotions, and outlets.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verifies the news clippings and other online, print, and social media mention reports are completed on a monthly basis for property distribution.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the unit teams
- Manages photo shoots for seasonal or festive promotions in coordination with unit teams
- Acts as the central point of contact for brands being handled to ensure all communication adheres to brand voice.

**Tracking and Reporting**:

- Ensure monthly collection and collation of marketing campaign ROI reports both online and from hotels, agency work report, influencer campaign reports and analysis with Marketing team.

**Desired Experience**:

- Excellent written and spoken English is mandatory
- Excellent interpersonal and collaborative skills
- Good working knowledge of Facebook, Instagram, Twitter and YouTube business accounts and analytic tools
- Working knowledge of design software - photoshop, illustrator and the likes
- Working knowledge of MS office - Excel, Power Point
- Confident, amicable and ability to persuade and influence
- Self-starter with the ability to lead and own projects end to end
- Attention to detail and concern for accuracy
- Exposure to Hospitality industry in previous work
- Excellent time management skills and multi-tasking ability
- Excellent team player skills
- Willingness to travel to other office locations

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