Digital Advertising Strategist

3 months ago

Pune Maharashtra, India Pattern Full time

Job Description:
Job Description:
Digital Advertising Strategist

Pattern is a leading ecommerce accelerator headquartered in the Silicon Slopes tech hub in Utah, with offices in Asia, Australia, Europe, Middle East, and North America. Named one of the fastest growing companies in the US by Inc. 5000, Pattern has made its mark in the industry as one of Utah’s newest unicorns valued at $2 Billion. Some of the biggest consumer brands like Pandora, North Face and IceBreaker trust Pattern with their business. Pattern recruits talent from top tech companies including Amazon, Apple, Google, eBay, Oracle, and Adobe and hires the best of the best.

Pattern is expanding, and we are looking for a Digital Advertising Strategist to join our European Team in London to support the scaling of the business by driving the performance of the brands we represent on Amazon and other Marketplaces.

Frequently Asked Questions

What is the day in the life of a Digital Advertising Strategist?

Hands-on execution and optimisation of SEM accounts, primarily focused on Amazon Advertising
Test, scale and optimise campaigns in Amazon Ads and other retail media and other channels including but not limited to Google Ads, Meta, Instagram and Tiktok Ads and Affiliates.
Analyse and optimise existing campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting and any other optimisation required to drive revenue and sales.
Ongoing management of monthly budgets across client accounts
Identify insights and opportunities that feed into development of strategies which meet client expectations and growth targets
Daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met
Deliver weekly, monthly, yearly reporting in line with Pattern’s reporting framework
Competitor analysis
Work closely with the SEO and Analytics teams to drive integrated strategy and insights
Provide specialist SEM advice to Pattern team and feeding into consulting projects as required

What will I need to thrive in this role:
Minimum of 3-5 years’ experience in a hands-on Search Engine Marketing role, preferably within an agency
2:1/1st degree or above
Excellent verbal and written communication skills
Experienced with direct client management
Experience executing campaigns across SEM (Amazon required, other platforms like Google desirable)
Excellent attention to detail
Analytical with an eye for insights
Proficient in Excel, PowerPoint and data interpretation
Experience with working on international markets (desirable)
We are looking for individuals who are:
Game Changers - Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
Data Fanatics - Someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
Partner Obsessed - Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
Team of Doers - Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

An initial phone interview with Pattern’s talent acquisition team.
An interview with a hiring manager.
A 2nd stage interview with a case study in the form of a presentation.
A 3rd stage interview with a VP.
A final interview with the European General Manager.

How can I stand out as an applicant?

Be clear, concise, and specific when explaining a point (STAR model and answer first are the suggested frameworks)
Be prepared to talk about professional accomplishments with specific data to quantify examples
Be ready to talk about how you can add value and be the best addition to the team
Focus on mentioning how you would make a difference at Pattern
Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce accelerator industry We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefi

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