Content Writer

6 months ago


Pune, India valueaddsofttech Full time

**Desired Profile**:
As a Content writer your primary job shall include creating content across four main platforms:

- You will coordinate with the Automation analyst to review the open and click rates and improvise all future content send-outs.

2. **Landing Pages**
- Create content for landing pages for Events and Lead magnets

3. **Social Posts (primarily LinkedIn)**
- Create content for daily posts on LinkedIn which are a mix of Case studies, rants, personal stories, wins and customer belief challenging.
- We will require content for 5 posts/week x 3 LinkedIn profiles.

4. **Social Adverts**
- Create content for Facebook and LinkedIn ads and hand-off to Social Media analyst for ad set-up
- Monitor click-through rates and improvise content

**Key Responsibilities**:

- Investing effort in understanding the business domain aligned to the Coach and the challenges faced by our customers in their business.
- Understanding our Ideal customer profile and creating a Hot-button map to use as the basis for all content creation.
- Create detailed content independently based on high-level topics discussed and agreed.
- Consistently test and measure content engagement rates and improvise on an on-going basis.
- Be open to working as a team cohesively with other staff.



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