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Digital Marketing Executive

2 months ago

Ahmedabad Gujarat, India IMS people possible Full time

**English Communication Must**

**1 to 3 Years of Experience**

**Digital Strategy Development**:

- Develop and implement digital marketing strategies aligned with overall business objectives.
- Identify key performance indicators (KPIs) and set goals for digital marketing campaigns.

**Online Advertising**:

- Plan and execute online advertising campaigns across various channels, such as Google Ads, social media platforms, and display networks.
- Optimize ad campaigns for maximum ROI and performance.

**Social Media Management**:

- Create, curate, and manage engaging content for social media platforms.
- Build and maintain a social media calendar.
- Monitor social media channels for trends and engagement opportunities.

**Search Engine Optimization (SEO)**:

- Conduct keyword research and implement on-page and off-page SEO strategies to improve website visibility on search engines.
- Monitor and report on website performance using SEO tools.

**Content Marketing**:

- Create and manage content for digital platforms, including blogs, articles, and multimedia content.
- Collaborate with content creators and designers to develop compelling and shareable content.

**Analytics and Reporting**:

- Use analytics tools to track and analyze the performance of digital marketing campaigns.
- Prepare regular reports on key metrics and provide insights for improvement.

**Website Management**:

- Collaborate with web developers to ensure the website is optimized for digital marketing efforts.
- Implement and maintain website tracking tools (e.g., Google Analytics).

**Digital Marketing Budget Management**:

- Manage and allocate budgets for various digital marketing channels and campaigns.
- Monitor spending and adjust strategies to optimize return on investment.

**Market Research**:

- Stay updated on industry trends, competitor activities, and emerging digital marketing technologies.
- Conduct market research to identify new opportunities and consumer preferences.

**Conversion Rate Optimization (CRO)**:

- Implement strategies to improve website conversion rates and user experience.
- A/B test different elements of campaigns to optimize for conversions.

**Collaboration**:

- Work closely with cross-functional teams, including sales, product management, and design, to ensure cohesive and integrated digital marketing efforts.

**Digital Marketing Expertise**:
**Analytical Skills**:

- Ability to analyze data and metrics to assess the performance of digital marketing campaigns and make data-driven decisions.

**SEO Skills**:

- Knowledge of search engine optimization principles, keyword research, and on-page and off-page SEO techniques.

**SEM and Paid Advertising**:

- Experience with managing paid advertising campaigns, including Google Ads, social media advertising, and display advertising.

Social Media Management:

- Strong understanding of social media platforms, trends, and best practices for engagement.
- Ability to create and implement social media strategies.

Content Marketing:

- Content creation and management skills, including writing, editing, and collaborating with content creators.

Data Analytics:

- Familiarity with analytics tools, such as Google Analytics, to track website and campaign performance.

Digital Advertising Tools:

- Experience using advertising platforms and tools, such as Google Ads, Facebook Ads Manager, and other relevant platforms.

Web Development Basics:

- Basic understanding of web development concepts to collaborate effectively with web developers and ensure the website is optimized for marketing efforts.

**Creativity**:

- Creative thinking and the ability to develop engaging and shareable content.

Project Management:

- Effective project management skills to plan, execute, and monitor multiple campaigns simultaneously.

Communication Skills:

- Strong written and verbal communication skills to convey ideas, create compelling content, and interact with team members and stakeholders.

Adaptability:

- Ability to adapt to changes in the digital marketing landscape and quickly learn and implement new technologies and strategies.

Budget Management:

- Skills in managing digital marketing budgets, allocating resources effectively, and optimizing spending for maximum ROI.

Conversion Rate Optimization (CRO):

- Understanding of CRO principles and the ability to implement strategies to improve website conversion rates.

Market Research:

- Capability to conduct market research and stay informed about industry trends, competitor activities, and consumer preferences.

Collaboration and Teamwork:

- Ability to work collaboratively with cross-functional teams, including sales, product management, and design

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Schedule:

- Monday to Friday
- UK shift

Work Location: In person

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