Digital Marketing Executive
3 days ago
**Job Title**:
Digital Marketing Executive
**Department**:
Marketing
**Location**:
Kolkata
**Job Summary**:
**Key Responsibilities**:
- **Digital Strategy & Planning**:
- Assist in the development and implementation of digital marketing strategies to achieve business objectives.
- Monitor trends and provide insights to improve campaign effectiveness.
- **Search Engine Optimization (SEO) & Content Management**:
- Perform keyword research and implement on-page and off-page SEO strategies.
- Optimize website content, blogs, and landing pages to enhance visibility and traffic.
- **Pay-Per-Click (PPC) Campaigns**:
- Create, manage, and analyze PPC campaigns across Google Ads, Facebook Ads, and other platforms.
- Monitor budgets and adjust bidding strategies to maximize ROI.
- **Social Media Marketing**:
- Develop and execute social media strategies to drive engagement and brand awareness.
- Manage social media platforms, including content scheduling, monitoring, and reporting.
- **Analytics & Reporting**:
- Track, measure, and report the performance of all digital marketing efforts using tools like Google Analytics and HubSpot.
- Provide actionable insights to improve campaign performance and user experience.
- **Collaboration**:
- Coordinate with the content, design, and development teams to execute campaigns.
- Ensure brand consistency across all digital channels.
**Requirements**:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in digital marketing or a related role.
- Proficiency in tools like Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs).
- Strong understanding of current digital marketing trends and best practices.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and translate it into actionable insights.
- Basic knowledge of HTML/CSS is a plus.
**Key Competencies**:
- Creativity and innovation.
- Strong problem-solving and organizational skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Results-driven with attention to detail.
**Benefits**:
- Competitive salary and performance bonuses.
- Opportunity for professional growth and skill development.
**Job Types**: Full-time, Permanent
Pay: ₹12,000.00 - ₹20,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
- Fixed shift
- Weekend availability
Supplemental Pay:
- Yearly bonus
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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