Raaga-bdo- Chennai

2 weeks ago

Chennai, India CavinKare Group Full time

Department
- Sales & Distribution - PR
- Job posted on
- Jul 2, 2023
- Employee Type
- Sales role (P)
- Experience range (Years)
- 3 years - 8 years

**Group Company**: CavinKare Private Limited

**Designation**: Business Development Officer (DESIG_56)

**Office Location**:
**Position description**: To Build and execute Category entry and growth plans, Drive innovation, Own the launch volume and value as well as the P&L for the innovations

**Primary Responsibilities**:

- Manage New Product Development timeline launch
- Identifying new business opportunities in the various categories handled by meeting consumers regularly and being aware of need gaps in the market and tapping those areas
- Develop business plans for opportunities identified
- Implementing sale strategies to drive Sales growth (Revenue) in assigned area along with key GTM parameters.
- Developing & Managing an efficient distribution network as per distribution strategy
- Build and Promote strong, sustainable relationships with Distributor and Salons
- Identify and expand in new emerging markets
- Bring perspective on competition Benchmarking, market Intelligence wrt to product comparison, New Product, pricing, scheme etc.
- Plan and schedule timely deliveries to meet salon needs.
- Planning and implementing strategies for new product launch through Channel partners
- Ensure Salon queries are appropriately handled by the team and are resolved within the stipulated timeframe.
- Monitor Distribution, new outlet/salon opening and repeat business from existing salons
- Drive activities to gain market share in alignment with ASM/ Trade promotion team
- Identifying & networking with financially strong and reliable partners ,resulting in deeper market penetration & reach.
- Develop the category /brand strategy that delivers consumer loyalty and generates demand
- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives
- Should always have in-depth understanding of competition and their progresses through regular Market Visits and by means of Syndicated research tools like IMRB panel Data and AC Nielsen Retail Data.
- NPD launch value, volume and profitability
- Coordinate all category product initiatives through the entire value chain to ensure seamless execution and profitable growth
- Should have a growth mindset and ready to deliver as per company expectations.

**Reporting Team**
- **Reporting Designation**: Area Sales Manager - Raaga (DESIG_57)
- **Reporting Department**: Sales & Distribution - PR (PR001)

**Educational qualifications preferred**
- **Category**: Bachelor's Degree, Master's Degree
- **Field specialization**: Sales, merchandising and other allied operations
- **Degree**: Master of Business Administration - MBA

**Required work experience**
- **Industry**: FMCG/Telecom/Professional Care
- **Role**: In Sales
- **Years of experience**: 2 to 7

**Required Competencies**:
**Required Knowledge**:
**Required Skills**:
1. Process Knowledge

2. Distributor Expansion

3. Market Knowledge

4. Trade Relations

**Required abilities**
- **Physical**: Age Eligibility: 26 to 32 years

**Work Environment Details**:
**Specific requirements**
- **Travel**: As per business need

**Other details**
- **Contract Types**: Permanent

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