Influencer Marketing Executive

2 weeks ago


Mumbai Maharashtra, India Flo Sleep Solutions Full time

**Key Responsibilities**:

- **Influencer Outreach & Relationship Management**:

- Identify and establish relationships with key influencers across various social media platforms (Instagram, YouTube, TikTok, etc.).
- Negotiate and manage influencer contracts and partnerships.
- Maintain ongoing communication with influencers to ensure alignment with campaign goals and brand values.
- **Campaign Planning & Execution**:

- Develop and implement influencer marketing strategies to increase brand awareness and drive sales.
- Collaborate with influencers to create engaging and authentic content that resonates with their audience and aligns with Flo Mattress's brand image.
- Coordinate and oversee influencer content production, ensuring timely delivery and adherence to brand guidelines.
- **Performance Tracking & Reporting**:

- Monitor and analyze the performance of influencer campaigns using key metrics and analytics tools.
- Prepare detailed reports on campaign outcomes, providing insights and recommendations for future initiatives.
- Stay updated with industry trends, competitor activities, and emerging influencers to continually refine our influencer marketing strategies.
- **Collaboration & Cross-Functional Support**:

- Work closely with the marketing team to integrate influencer campaigns with broader marketing efforts, including social media, content marketing, and product launches.
- Liaise with the creative team to develop compelling content and visuals for influencer campaigns.
- Support other marketing initiatives as needed to ensure cohesive and effective brand messaging.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Provident Fund

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

Expected Start Date: 15/06/2024



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