Digital Mkt Grafic and Canva Intern

7 months ago

Mumbai Maharashtra, India Dataviv Technologies Full time

It's great that you have a diverse skill set Combining expertise in graphic design, video editing, campaign management, and SEO/SMO can be incredibly valuable in the digital marketing field. Here are some tips and best practices for each area to help you enhance your skills further:
Graphic Design with Canva
- **Templates and Customization**:

- Start with Canva templates for consistency and professional look.
- Customize colors, fonts, and images to match your brand identity.
- **Design Principles**:

- Use the rule of thirds for balanced composition.
- Maintain visual hierarchy by varying font sizes and weights.
- Ensure ample whitespace to avoid cluttered designs.
- **Exporting**:

- Choose the right file format (PNG for images, PDF for print, MP4 for videos).
- Optimize for web to reduce load times without sacrificing quality.

PowerPoint (PPT) Creation
- **Consistency**:

- Use master slides for uniformity across all slides.
- Stick to a consistent color palette and font style.
- **Engagement**:

- Incorporate visuals, charts, and infographics to break up text.
- Use animations and transitions sparingly for emphasis, not distraction.
- **Clarity**:

- Keep text concise and to the point.
- Use bullet points and short paragraphs.

Video Editing
- **Software**:

- Learn tools like Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
- For simpler edits, tools like Canva or iMovie can be sufficient.
- **Techniques**:

- Understand basic cuts, transitions, and effects.
- Pay attention to pacing and timing to keep the audience engaged.
- **Export Settings**:

- Export videos in the appropriate resolution (1080p for HD, 4K if required).
- Optimize settings for the platform where the video will be published (e.g., YouTube, social media).

Campaign Management (SEO/SMO)
- **SEO (Search Engine Optimization)**:

- Conduct keyword research using tools like Google Keyword Planner or Ahrefs.
- Optimize on-page elements (titles, meta descriptions, headings).
- Build quality backlinks through guest blogging and partnerships.
- **SMO (Social Media Optimization)**:

- Create engaging content tailored to each platform's audience.
- Use hashtags effectively to increase reach.
- Analyze performance metrics and adjust strategies accordingly.
- **Social Media Campaigns**:

- Plan campaigns with clear objectives and KPIs.
- Schedule posts using tools like Buffer or Hootsuite.
- Engage with your audience through comments, messages, and interactive posts.

Running Digital Marketing Campaigns
- **Strategy Development**:

- Define your target audience and campaign goals.
- Create a content calendar to plan your posts and promotions.
- **Ad Management**:

- Use platforms like Facebook Ads Manager and Google Ads for paid campaigns.
- A/B test different ad creatives and copy to optimize performance.
- **Analytics and Reporting**:

- Monitor campaign performance using Google Analytics and social media insights.
- Adjust strategies based on data-driven insights.

Tools and Resources
- **Graphic Design**:

- Canva, Adobe Creative Suite (Photoshop, Illustrator).
- **Video Editing**:

- Adobe Premiere Pro, Final Cut Pro, Canva Video Editor.
- **SEO/SMO**:

- Google Analytics, Ahrefs, SEMrush, Buffer, Hootsuite.

By integrating these tips and tools into your workflow, you can create compelling content, run successful campaigns, and effectively manage SEO and SMO efforts. If you have specific questions or need further guida

Pay: ₹10,000.00 - ₹12,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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