Social Media Marketing Executive

5 days ago

Kolkata West Bengal, India Brainium Information Technologies Pvt. Ltd. Full time

Minimum 2 years of experience in Social Media Marketing

**Objectives of this role**
- Work closely with marketing and communications teams to establish and maintain an assertive brand outreach on social platforms.
- Develop and execute social media strategies to meet brand objectives.
- Manage paid advertising on platforms such as Facebook, Twitter, Instagram, LinkedIn, Reddit, Tumblr and Reddit.
- Support social marketing efforts for other channels, such as SEO/SEM/PR campaigns.
- Act as the primary point of contact for all customer concerns and inquiries from the media about a given product line.

**Your tasks**
- Monitor the organisation's social media accounts and ensure brand consistency in all social media messages, produce reports, etc.
- Create relevant and versatile content to engage target audiences, promote our brand and drive engagement.
- Report and analyse the performance of social media campaigns and provide insights on performance metrics.
- Manage outreach with third-party influencers and plan live events, webinars or conferences.
- Lead and instruct cross-functional teams (content, graphics, marketing) in a fast-paced environment with multiple deadlines.

**Required skills and qualifications**
- Experience of at least three (3) years in digital marketing, content writing, web design and social media management.
- Excellent written and verbal communication skills with problem-solving acumen.
- Expertise in social media platforms (like Facebook, Twitter, Instagram and LinkedIn).
- Familiarity with customer service and customer relations.
- Strong attention to detail with time-management and organisational skills.
- Ability to work independently and manage multiple tasks with ease.

**Preferred skills and qualifications**
- Bachelor's degree in communications, public relations, marketing or a related field.
- Knowledge of digital marketing tools (like Google Analytics and Adobe Creative Suite).
- Knowledge of SEO, SEM and other digital marketing techniques.
- Knowledge of social media management tools (like Buffer and Hootsuite).
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

**Job Types**: Full-time, Permanent

**Salary**: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Work Location: In person

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