SEO Executive

2 weeks ago

Jaipur Rajasthan, India Cognus technology Full time

**Job Summary**:
**Key Responsibilities**:

- Perform ongoing keyword discovery, expansion, and optimization.
- Develop and implement effective SEO strategies.
- Conduct on-page and off-page SEO audits and identify opportunities for improvement.
- Collaborate with the content team to create high-quality content optimized for search engines.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Research and analyze competitor SEO strategies.
- Monitor and report on SEO performance, using tools such as Google Analytics, Google Search Console, and other SEO software.
- Keep abreast of SEO and integrated marketing trends and developments.
- Assist in the development and execution of link-building strategies.
- Optimize website content, landing pages, and paid search copy.
- Implement and manage search engine marketing (SEM) campaigns.
- Work with web developers and marketing teams to properly implement SEO best practices.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
- Proven experience as an SEO Executive or similar role.
- In-depth understanding of search engine algorithms and ranking methods.
- Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).
- Familiarity with content management systems (e.g., WordPress).
- Solid understanding of HTML, CSS, and JavaScript.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to stay updated with the latest industry trends and algorithm updates.

**Preferred Qualifications**:

- Experience with A/B testing and other testing metrics.
- Knowledge of local SEO strategies and tools.
- Certification in Google Analytics and/or other relevant certifications.

**Job Types**: Full-time, Fresher

Pay: ₹16,327.58 - ₹22,636.50 per month

**Benefits**:

- Commuter assistance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (preferred)
- PPC Campaign Management: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

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