Brand Strategist

5 months ago

Bengaluru, India FyerX Full time

**Job Information**:
Industry

**Marketing**
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Work Experience

**1-3 years**
***

City

**Bangalore South**
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State/Province

**Karnataka**
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Country

**India**
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Zip/Postal Code

**560102**

**About us**:
With a startup spirit and with curious and courageous minds in marketing industry, we have the expertise to go deep with the world's biggest brands and we have fun doing it. Now, we are calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it in the marketing field. Come, transform with us.

**Salary**: Rs.25,000 per month in hand

**Work From Office Role (Hybrid)** - HSR Layout, Bengaluru

**Responsibilities**:

- Develop and implement comprehensive brand strategies aligned with the goals and objectives of clients.
- Conduct thorough audience research and analysis to understand target audiences and their preferences.
- Plan and manage content calendars, editorial schedules, and production timelines.
- Collaborate with cross-functional teams, including writers, designers, and SEO specialists, to create high-quality content.
- Ensure content is optimized for search engines and aligned with SEO best practices.
- Monitor content performance using analytics tools and provide regular reports to clients and internal teams.
- Identify content gaps and opportunities for improvement, and make recommendations for optimization.
- Stay up-to-date with industry trends, brand marketing strategies, and emerging platforms.

**Requirements**:

- Proven experience in a content strategist role, with a strong track record of developing and implementing successful content strategies.
- Excellent written and verbal communication skills, with a keen eye for detail and ability to adapt writing style for different target audiences.
- Strong analytical skills and experience with content performance metrics and SEO tools.
- Understanding of digital marketing channels and how content fits within the broader marketing strategy.
- Ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously.
- Creative thinking and ability to develop innovative content ideas and formats.
- Familiarity with content management systems (CMS) and basic HTML/CSS knowledge.
- Prior experience in a digital marketing agency or similar environment is preferred.

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