Social Media Ecom Marketer

3 weeks ago

Ahmedabad, India The House of MG Full time

**Job description**

**JOB TITLE**:Social Media and E-com Marketer**

**REPORTS TO**:DOM/AM**

***:
The **Social Media and E-com Marketer **will be responsible for managing and driving the retail website. To provide on-going guidance and support with strategic development and best practices in managing the company websites relationship.

**KEY RESPONSIBITLITIES**:

- Develop and Maintain ONLINE Business of the company.
- Should have thorough understanding of retail marketing.
- Plan and act to generate maximum lead.
- A. Upgrade Online Presence.
- B. Increase Online Business
- Online Marketing Strategy - Website, Local Online Marketing Agencies and portal.
- Participation in Trade/Marketing Fair.
- Conversion through follow-up.
- Increase connectivity
- Online communication and PR with Travel Agents, Bookers, OTA Agencies.

**DUTIES AND RESPONSIBILITIES**:

- Plan and execute all digital marketing campaigns, including SEO/SEM, marketing automation, multichannel marketing, influencer marketing, social media, and display advertising campaigns for new user acquisition.
- Identify trends and insights and optimize spend and performance based on the insights.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Brainstorm new and creative growth strategies and campaign ideas.
- Create and execute integrated marketing lead generation campaigns using tactics that include live and/or virtual events, webinars, lead nurturing programs, and CRM/sales insights.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Plan and monitor the ongoing company presence on social media (LinkedIn, Facebook, Instagram etc.).
- Launch optimized online adverts through various social medias, etc. to increase the company’s brand awareness and conversions.
- Increase ONLINE Business for all Verticals - (Rooms, F&B, Retail, Rejuvenate, Experiences)
- Increase ONLINE Business using Google PPC, SEO, SMM, Website.
- Online Marketing of all outlets through OTA, TA, with complete analysis, diagnosis, cure and arrange.
- Maintain updated database.
- Promote with Online Travel Agencies /Corporate Travel Agents
- Coordinate with design Team to making Campaign & promotion
- Strategically manage business and relationship with online business partners
- Identify opportunities to build business and drive website of business to achieve sales targets.
- Monitor website to achieve sales goals, tracking individual accounts of all verticals to achieve monthly sales targets and securing best initiatives as needed to meet sales and brand standards.
- Create and maintain monthly/yearly Retail activity calendars and execute accordingly.
- Host weekly calls with each retail to confirm new product Launch Worksheet details and site updates and sample shipments.
- Partner with digital and retailer marketing teams to develop new content to grow website business through special programs, customer acquisition, and retention
- Prepare and route weekly reporting sales/program successes based on metrics set at the onset of campaigns
- Ensure that brands’ presence has products merchandised and presented correctly and in the best possible light.
- Make new promotional campaign. Set budget & Monitor campaigns.
- Maintain all online presence and reviews.
- Handle complete Loyalty program.

**Required skills**:

- Digital Marketing Skill with an understanding of online promotion and marketing strategies as well as social media marketing and knowledge of Back end operation for a seamless end-to-end experience to the customer.

**Experience Required**:
Previous experience of 6 years in similar job role and thorough understanding of retail marketing.

**Qualification**:

- Graduate from business school like, Nirma Design, NIFT and any other design school or relevant
- CN applied arts and baroda applied arts also

**Location**:
Gujarat - Ahmedabad

**No. of positions**:
1

**Joining Period**:
15-20 days

**Salary**: ₹40,000.00 - ₹50,000.00 per month

Schedule:

- Fixed shift
- Monday to Friday
- Morning shift
- Weekend availability

**Education**:
1. Management schools of marketing

2. Master in digital marketing

3. Master in business administration

4. Digital Marketing and Communication

**Experience**:

- SOCIAL MEDIA AND E-COM MARKETER: 6 years (preferred)

Work Location: One location

*Speak with the employer* +91 9909946024

**Salary**: ₹40,000.00 - ₹50,000.00 per month

**Benefits**:

- Food provided
- Leave encashment
- Life insurance

Schedule:

- Fixed shift
- Monday to Saturday
- General shift
- Weekend availability

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Social media marketing: 6 years (preferred)
- total work: 6 years (preferred)

License/Certification:

- Digital marke

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