Marketing Content Creator

4 months ago

Ahmedabad Gujarat, India Anant National University Full time

Department: Media & Communication

Posted On 16th May 2024

About Anant National University

Anant National University, India’s first DesignX university, is dedicated to training students to devise solutions for global problems through creative thinking.

Our DesignX way is unique in helping young designers develop a better understanding of the context we live in through community immersion, innovation and collaboration. The core of our pedagogy is sustainable design multiplied by a host of knowledge disciplines and technology to make problem solving impactful. Our multidisciplinary undergraduate, postgraduate and doctoral programmes in design, architecture, climate action and visual arts harness the knowledge from various disciplines and traditional practices to integrate it with cutting edge technology to address diverse challenges.

About the Office

The Office of Media and Communication is responsible for all communication, textual and visual, that the University carries out in its name. It leads to developing the University as a leading brand in design education. It also helps in communicating developments in the University through various platforms like the website, newsletters and other mass media.

Position Summary

The Content Creator will play a pivotal role in the successful execution of the University’s digital media. Working closely with the Marketing, Communications and IT teams, this individual will be responsible for creating, editing and optimizing content to ensure accuracy, clarity, consistency and alignment with the University’s brand voice and messaging.

Job Type

Full Time Consultant, Option to work remotely

Reporting to

Lead, Content and Communications

Desired Educational Qualification
- Bachelor’s/Master’s degree in English, Journalism, Communication, Marketing or a related field

Years of Experience
- 5-7 years in a relevant field

Key Responsibility Areas (KRAs)

**Content Creation and Management**:Create and curate engaging, accessible and error-free content for the University’s marketing communication including the website, blog posts, newsletters and multimedia assets. Edit and proofread content to ensure grammatical accuracy, adherence to brand guidelines and alignment with SEO best practices. Maintain a content calendar, editorial schedule and project timelines to ensure timely delivery of deliverables. Monitor analytics and user feedback to evaluate content performance and identify opportunities for improvement.

**Ensuring Brand Consistency**: Ensure that the content created aligns with the University’s Brand requirements and follows the pre-structured content guidelines.

Areas of Expertise/Skills
- A self-motivated, curious and creative problem solver with relevant technology skills required to work with in a design institution
- Exceptional writing, editing and proofreading skills in English, with keen attention to detail and a strong command of grammar and style.
- Excellent interpersonal, verbal and written communication capabilities
- Passion for storytelling, creativity and innovation in digital content creation
- Capacity to handle multiple projects and adhere to deadlines in demanding situations
- Proficiency in content management systems (CMS) and web publishing platforms (e.g., WordPress, Drupal) and working knowledge of SEO principles and best practices for web content optimisation
- Ability to maintain confidentiality and exercise discretion when handling sensitive and confidential information
- Familiarity with accessibility standards and best practices for creating inclusive web content

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