Performance Marketing Executive

3 weeks ago


Maharashtra, India Paarami Full time

**Day-to-day responsibilities include**:
Strategize, execute, monitor, and manage campaigns across multiple platforms

Oversee growth in performance to meet clients’ business goals and strategies.

Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return

Map ad formats to advertising objectives

Plan and Optimize landing page testing

Report on key performance indicators and lead-generation initiatives

Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads - A/B testing.

Document campaign evolution to monitor the overall performance and identify best practices

Present account reviews internally as well as to clients

Explore new opportunities to grow campaigns more efficiently and effectively

Test new channels and trends to build credibility, remain competitive, and possess an added value

Ensure a data-led approach to all activity, creating a clear test & learn the strategy

Graduate with 1 to 3 years of experience in Performance Marketing

Proficient in deriving insights from data, fluent in slicing/dicing data

Proficient with Google Ads, Facebook & Instagram Ads, YouTube Ads, LinkedIn Ads



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