Female Digital Marketing Executive
4 weeks ago
**Key Responsibilities**:
- **Digital Strategy Development**:
- Identify trends and insights to optimize spend and performance based on data analysis.
- **Content Creation and Management**:
- Manage the company’s social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, and other relevant platforms.
- Develop and maintain a content calendar to ensure consistent posting and engagement.
- **SEO and Website Management**:
- Optimize website content and landing pages for search engine optimization (SEO).
- Monitor and analyze website traffic and user behavior using tools such as Google Analytics.
- Collaborate with the web development team to enhance user experience and increase online conversions.
- **Paid Advertising**:
- Plan and execute paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant networks.
- Monitor and analyze the performance of paid campaigns, adjusting strategies to maximize ROI.
- **Performance Analysis and Reporting**:
- Track and measure the performance of all digital marketing activities, providing regular reports to management.
- Use data-driven insights to make informed decisions and improve campaign effectiveness.
- **Collaboration and Coordination**:
- Work closely with the sales, design, and content teams to ensure cohesive and effective marketing strategies.
- Coordinate with external agencies and vendors when necessary.
**Job Types**: Full-time, Permanent
Pay: ₹15,000.00 - ₹25,000.00 per month
**Benefits**:
- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Internet reimbursement
- Paid time off
- Provident Fund
Schedule:
- Day shift
Supplemental Pay:
- Commission pay
- Performance bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 2 years (preferred)
- Social media marketing: 2 years (preferred)
**Language**:
- Malayalam (preferred)
- English (preferred)
Work Location: In person
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