Marketer

4 days ago


Varachha Surat Gujarat, India Riseup Infotech Full time

**Key Responsibilities**_

1. **ASO Strategy Development**
- Develop and execute ASO strategies to improve app rankings, visibility, and conversion rates.
- Conduct keyword research, competitor analysis, and market research to identify opportunities and trends.
- Optimize app metadata (title, description, keywords, screenshots, videos, etc.) to enhance discoverability and appeal.

2. **Paid Marketing Campaigns**
- Plan, create, and manage paid marketing campaigns across various platforms (Google Ads, Apple Search Ads, Facebook Ads, etc.).
- Develop ad creatives, targeting strategies, and bidding tactics to maximize ROI.
- Monitor and analyze campaign performance, adjusting strategies to improve effectiveness and efficiency.

3. **Continuous Improvement**
- Stay up-to-date with the latest trends, tools, and best practices in ASO and paid marketing.
- Conduct A/B testing and other optimization experiments to improve app store performance.
- Identify and implement new growth opportunities and channels for app promotion.

**> Qualifications**
- **Education**: Bachelor’s / Master's degree

**> Experience**:

- Minimum of 2 years experience in marketing, with a focus on ASO and paid acquisition.
- Proven track record of managing successful paid marketing campaigns in the app industry.

**> Skills**:

- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in ASO tools (App Annie, Mobile Action, etc.) and marketing platforms (Google Ads, etc.).
- Excellent understanding of app store algorithms and ranking factors.
- Creative thinking and problem-solving abilities.
- Excellent communication and project management skills

**> Personal Attributes**
- **Detail-oriented**: Attention to detail is crucial for optimizing ad campaigns and managing budgets.
- **Adaptable**: Ability to thrive in a fast-paced, constantly changing environment.
- **Team Player**: Strong collaboration skills and a willingness to work with cross-functional teams.
- **Results-driven**: Focus on achieving measurable results and continuously improving performance.

**> How to Apply**

Pay: ₹200,000.00 - ₹450,000.00 per year

Schedule:

- Day shift

**Experience**:

- Marketing: 1 year (preferred)

Work Location: In person


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