Amazon PPC Expert

2 weeks ago

Perungudi Chennai Tamil Nadu, India Sanvi Business Full time

**We are hiring Amazon PPC Expert for a leading Appliances Brand Manufacturing Company**

**Job responsibilities**:
As an Amazon PPC Expert, you will play a key role in driving sales and maximizing ROI through effective management of Pay-Per-Click (PPC) advertising campaigns on the Amazon platform. Leveraging your expertise in Amazon Advertising, you will develop and implement strategies to increase product visibility, optimize keyword targeting, and enhance overall campaign performance. You will collaborate closely with cross-functional teams to align PPC initiatives with broader marketing objectives and contribute to the growth and success of our Amazon sales channel.

**Key Responsibilities**:
1. Develop and execute comprehensive PPC strategies to drive traffic, sales, and profitability on the Amazon platform.

2. Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaign targeting.

3. Create and manage PPC campaigns using Amazon Advertising Console, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.

4. Continuously monitor campaign performance, analyze key metrics, and adjust bidding strategies to achieve optimal results.

5. Optimize product listings and content for maximum visibility and conversion rates, collaborating with the content and SEO teams as needed.

6. Implement A/B testing of ad creatives, ad copy, and landing pages to improve ad performance and user engagement.

7. Stay up-to-date with industry trends, algorithm updates, and best practices in Amazon PPC advertising.

8. Generate regular reports and performance dashboards to track KPIs, communicate insights, and make data-driven recommendations.

9. Collaborate with the product management team to launch new products and promotions effectively through PPC advertising.

10. Monitor competitor activity and market trends to identify opportunities for growth and optimization.

**Requirements**:
1. Bachelor's degree in Marketing, Advertising, Business, or related field.

2. Proven experience managing PPC campaigns on the Amazon platform, with a strong track record of driving sales and ROI.

3. Deep understanding of Amazon Advertising Console, campaign setup, bidding strategies, and optimization techniques.

4. Proficiency in keyword research tools and analytics platforms to analyze campaign performance and identify optimization opportunities.

5. Excellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.

6. Strong communication skills with the ability to collaborate effectively with cross-functional teams and stakeholders.

7. Detail-oriented with strong organizational and project management skills.

8. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and requirements.

9. Amazon Advertising certification or relevant certifications are a plus.

**Immediate Joiners are preferred**

**Work Location: Perungudi,Chennai**

**For more details contact us at 9176033506/9791033506**

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 3 years (preferred)
- Amazon PPC Expert: 2 years (preferred)

Work Location: In person

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