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Marketing Executive

4 weeks ago

Perungudi Chennai Tamil Nadu, India ACSASS Full time

**Responsibilities**:
2. Market Research: Conduct thorough market research to identify key trends, opportunities, and competitors within the industry. Analyze market data to inform marketing strategies and product development.

3. Field Sales: Collaborate with the sales team to identify potential clients and actively engage in field sales activities such as attending client meetings, product demonstrations, and trade shows to promote software solutions.

5. Web Scraping: Utilize web scraping techniques to gather relevant data and insights for targeted marketing campaigns, lead generation, and competitive analysis.

6. Presentation Skills: Develop compelling presentations and sales materials to effectively showcase the features and benefits of our software solutions to potential clients. Deliver engaging presentations to both small and large audiences.

7. Familiarity with Free Lead Generation Software: Leverage free lead generation software tools to optimize lead generation efforts and maximize ROI. Stay updated on the latest tools and technologies in the field of marketing automation.

8. Performance Tracking: Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and initiatives. Identify areas for improvement and implement strategies to optimize performance and achieve sales targets.

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, lead generation, and field sales, preferably in the software industry.
- Strong communication and presentation skills with the ability to effectively engage with clients and stakeholders.
- Proficiency in web scraping techniques and familiarity with free lead generation software tools.
- Demonstrated ability to work independently and as part of a team in a fast-paced environment.
- Results-driven mindset with a focus on achieving sales targets and driving business growth.

If you are passionate about marketing and possess the required skills and experience, we invite you to join our team and make a significant impact on our company's success.

**Job Types**: Full-time, Permanent

Pay: Up to ₹30,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Shift allowance

**Education**:

- Master's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person